Holiday A/B testing can be tricky, but don’t discount it altogether: it can also provide insights you may use for future high-urgency seasons. Read blog post about:'A/B testing during the holidays: Risks and rewards'
In this post, we dig into compliance gaining techniques and how marketers can use these techniques in their messaging to influence user behavior. Read blog post about:'How to get your users to take action with compliance gaining'
We think of ourselves as rational decision-makers, but how rational are we when it comes to that new pair of Nikes? This post examines how your users buy. Read blog post about:'I feel, therefore I buy: How your users make buying decisions'
This isn't a magic list. This is a collection of words and phrases framed by actionable test ideas that'll challenge your notions of 'words that convert'. Read blog post about:'59 words and phrases that convert (and how to use ’em)'
In part 3 of our 'A-ha!' moments series, we look at video in mobile marketing: Do users have the time and patience to watch a video when browsing on mobile? Read blog post about:'A-ha! The (social) proof is in the video'