What does emotional marketing look like? What does it mean to create emotionally relevant customer experiences in real life? We delve into emotional marketing tactics in this practical guide. Read blog post about:'A tactical guide to creating emotional connections with your customers'
Nine essential marketing trends to track in 2018, including authentic video, chatbots, conversational marketing, and experimentation strategy. Read blog post about:'9 marketing trends you should track in 2018'
We're closing out the year with our top blog posts of 2017. From tech and trend spotlights, to in-depth strategy posts, these are the best of the best. Read blog post about:'Our top 7 blog posts of 2017'
Good marketers create great customer experiences. But great marketers tap into their customers' core motivations to create emotionally relevant experiences. Read blog post about:'How to create emotionally relevant marketing experiences for your shoppers'
Black Friday, Cyber Monday, and Holiday sales. We tested 2 pricing psychology tactics to show you how to convert holiday shoppers when they need to buy. Read blog post about:'How to use pricing psychology to motivate your shoppers'
Holiday A/B testing can be tricky, but don’t discount it altogether: it can also provide insights you may use for future high-urgency seasons. Read blog post about:'A/B testing during the holidays: Risks and rewards'