We think of ourselves as rational decision-makers, but how rational are we when it comes to that new pair of Nikes? This post examines how your users buy. Read blog post about:'I feel, therefore I buy: How your users make buying decisions'
There's a debate between Branding and Response groups about the role of branding. My goal here is to devise a workable definition and purpose for branding. Read blog post about:'What is the purpose of branding?'