What does emotional marketing look like? What does it mean to create emotionally relevant customer experiences in real life? We delve into emotional marketing tactics in this practical guide. Read blog post about:'A tactical guide to creating emotional connections with your customers'
Nine essential marketing trends to track in 2018, including authentic video, chatbots, conversational marketing, and experimentation strategy. Read blog post about:'9 marketing trends you should track in 2018'
Sick of fluff posts on "AI"? Us too. In this 5,500-word post, we break down the buzzword to discover what artificial intelligence in marketing really means. Read blog post about:'Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now'
Black Friday, Cyber Monday, and Holiday sales. We tested 2 pricing psychology tactics to show you how to convert holiday shoppers when they need to buy. Read blog post about:'How to use pricing psychology to motivate your shoppers'
Who benefits from ad agency awards like Cannes Lion? How do ad agencies win a Cannes Lion? Are Cannes Lions outdated? Do Cannes Lions suck? Read blog post about:'How do ad agencies win a Cannes Lion award?'
Is server-side testing the right method for you? We dig into the basics of server-side testing, and how to do it (with the help of WiderFunnel's Dev team!) Read blog post about:'How to do server-side testing for single page app optimization'