Who benefits from ad agency awards like Cannes Lion? How do ad agencies win a Cannes Lion? Are Cannes Lions outdated? Do Cannes Lions suck? Read blog post about:'How do ad agencies win a Cannes Lion award?'
Is server-side testing the right method for you? We dig into the basics of server-side testing, and how to do it (with the help of WiderFunnel's Dev team!) Read blog post about:'How to do server-side testing for single page app optimization'
This Client Spotlight highlights charity organization, Heifer Intl., and how we work with them to tap into their user's motivations and increase donations. Read blog post about:'Building a next-level optimization program with Heifer International'
When A/B testing guides your growth strategy, you don't have to wonder if a big business decision will succeed or fail...you'll already know. Read blog post about:'Your growth strategy and the true potential of A/B testing'
An interview with MarketingProfs Chief Content Officer, Ann Handley, to talk trends, tips, and what attendees can expect at this year's B2B Marketing Forum. Read blog post about:'What to expect at B2B Marketing Forum 2016: An interview with Ann Handley'
"What are the best marketing channels to invest in?" It's a question you're probably all too familiar with. This post deals with navigating marketing ROI. Read blog post about:'How to navigate the murky waters of marketing ROI'