This Client Spotlight highlights charity organization, Heifer Intl., and how we work with them to tap into their user's motivations and increase donations. Read blog post about:'Building a next-level optimization program with Heifer International'
When A/B testing guides your growth strategy, you don't have to wonder if a big business decision will succeed or fail...you'll already know. Read blog post about:'Your growth strategy and the true potential of A/B testing'
An interview with MarketingProfs Chief Content Officer, Ann Handley, to talk trends, tips, and what attendees can expect at this year's B2B Marketing Forum. Read blog post about:'What to expect at B2B Marketing Forum 2016: An interview with Ann Handley'
"What are the best marketing channels to invest in?" It's a question you're probably all too familiar with. This post deals with navigating marketing ROI. Read blog post about:'How to navigate the murky waters of marketing ROI'
We think of ourselves as rational decision-makers, but how rational are we when it comes to that new pair of Nikes? This post examines how your users buy. Read blog post about:'I feel, therefore I buy: How your users make buying decisions'