An interview with MarketingProfs Chief Content Officer, Ann Handley, to talk trends, tips, and what attendees can expect at this year's B2B Marketing Forum. Read blog post about:'What to expect at B2B Marketing Forum 2016: An interview with Ann Handley'
Are you pushing visitors to click too soon? Read about the dangers of converting an uneducated visitor and how to find the education-conversion balance. Read blog post about:'The high cost of conversion-before-education thinking'
Many companies are optimizing for the conversion rather than for their bottom-line. But this ‘click-first focus’ can negatively impact your business. Read blog post about:'The problem with your high conversion rate'