Get answers to 29 of the most common conversion optimization questions we hear at events. Is yours on the list? If not, ask it in the comments! Read blog post about:'Your frequently asked conversion optimization questions, answered!'
In this post, we take a deep dive into the best ways to structure your marketing experiments. From A/B testing to MVT, discover the best technique for you! Read blog post about:'Beyond A vs. B: How to get better results with better experiment design'
There are many misconceptions around A/B testing that will derail your optimization efforts if you buy into them. We shed light on 4 of them in this post. Read blog post about:'“The more tests, the better!” and other A/B testing myths, debunked'
Proper technical setup is a must if you want to run A/B tests quickly and easily. Make sure you're testing-ready with the Technical Optimizer's Checklist! Read blog post about:'Get your website testing-ready with the Technical Optimizer’s Checklist'
Holiday A/B testing can be tricky, but don’t discount it altogether: it can also provide insights you may use for future high-urgency seasons. Read blog post about:'A/B testing during the holidays: Risks and rewards'
Director of Optimization Strategy, Claire Vignon Keser, tackles 3 of the biggest mistakes that invalidate your A/B test results in this week's post. Read blog post about:'The top 3 mistakes that make your A/B test results invalid'