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Ep. 10 Featuring Giorgia Lupi, Information Designer & Partner at Pentagram

By: Julie Geller Last updated: April 10th, 2021 2 min. read

  • Behavioural Science

You won’t want to miss this episode of Insights for Growth. Chris Goward and Giorgia Lupi, Partner at Pentagram, connect for an impromptu discussion about information design, contextualizing data and storytelling—What Giorgia refers to as Data Humanism.

Giorgia is a celebrated Information Designer whose work takes a humanistic approach to data. In her practice, she challenges the impersonality of data, designing engaging visual narratives that reconnect numbers to what they stand for: stories, people, ideas.

Born in Italy, she received her Master’s Degree in architecture at Facoltà di Architettura at Università di Ferrara and her Doctorate in Design at Politecnico di Milano, where she focused on information mapping. In 2011, she co-founded Accurat, an acclaimed data-driven research, design and innovation firm with offices in Milan and New York. Giorgia joined Pentagram as a partner in 2019.

Giorgia’s TED Talk on her humanistic approach to data has over one million views. Her work is part of the permanent collection of the Museum of Modern Art, wherein 2017; she was also commissioned to create an original site-specific piece. Other noteworthy projects include working with Starbucks Reserve Roastery Milan in Piazza Cordusio and launching a data-driven fashion collection for & Other Stories.

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More about Giorgia Lupi

Bio at Pentagram
Personal Website

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