Quality user research can generate incredible testing hypotheses. Learn how to pilot test your research approach to ensure you're getting the best insights! Read blog post about:'How pilot testing can dramatically improve your user research'
Is server-side testing the right method for you? We dig into the basics of server-side testing, and how to do it (with the help of WiderFunnel's Dev team!) Read blog post about:'How to do server-side testing for single page app optimization'
Leave landing page optimization best practices aside, and learn how to leapfrog diminishing returns and have the best-performing pages on the internet. Read blog post about:'How to get evergreen results from your landing page optimization'
In this post, we take a deep dive into the best ways to structure your marketing experiments. From A/B testing to MVT, discover the best technique for you! Read blog post about:'Beyond A vs. B: How to get better results with better experiment design'
There are many misconceptions around A/B testing that will derail your optimization efforts if you buy into them. We shed light on 4 of them in this post. Read blog post about:'“The more tests, the better!” and other A/B testing myths, debunked'
The people you hire are at the core of what you can achieve. Here's how to build a high-performing, growth-driving, 'A-ha!' moments-creating marketing team. Read blog post about:'How to build a high-performance marketing team'
Popular blog posts
Learn how two new A/B testing models boost accuracy. Read blog post about:'Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness'
CRO is now a must-do practice for any company producing revenue online or mobile, make sure you stay on top of these 7 CRO trends for 2015! Read blog post about:'The top 7 conversion optimization trends for 2015'
Planning a website redesign? You should read about the redesign strategy that has Fortune 500 companies scrapping their redesign projects mid-stream. Read blog post about:'The most effective website redesign strategy'
Director of Optimization Strategy, Claire Vignon Keser, tackles 3 of the biggest mistakes that invalidate your A/B test results in this week's post. Read blog post about:'The top 3 mistakes that make your A/B test results invalid'