Are you putting too much emphasis on reaching A/B testing wins, fast? You could be shooting yourself in the foot for long-term optimization success. Read blog post about:'How to A/B test for long-term success (don’t underestimate insights!)'
After 7 months of testing with weBoost, their site looks radically different and the company has seen a +100% lift in year-over-year conversion rate. Read blog post about:'What does Evolutionary Site Redesign in action look like? Like this.'
This post covers how to leverage tools like scrollmaps so you're not just testing the right elements, but you're testing in the right places on your pages. Read blog post about:'How to interpret scrollmaps for effective A/B testing'
How do you create segmentation hypotheses? Chris Goward describes a 3-tiered framework you can use to guide your segmentation and personalization efforts. Read blog post about:'How to succeed at segmentation and personalization'
Are you pushing visitors to click too soon? Read about the dangers of converting an uneducated visitor and how to find the education-conversion balance. Read blog post about:'The high cost of conversion-before-education thinking'
Many companies are optimizing for the conversion rather than for their bottom-line. But this ‘click-first focus’ can negatively impact your business. Read blog post about:'The problem with your high conversion rate'
Popular blog posts
CRO is now a must-do practice for any company producing revenue online or mobile, make sure you stay on top of these 7 CRO trends for 2015! Read blog post about:'The top 7 conversion optimization trends for 2015'
Planning a website redesign? You should read about the redesign strategy that has Fortune 500 companies scrapping their redesign projects mid-stream. Read blog post about:'The most effective website redesign strategy'
Learn how two new A/B testing models boost accuracy. Read blog post about:'Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness'