In this post, e-commerce giant Mercado Libre explains how conversion rate optimization is applied in their organization, the tools they use and how teams are structured.
In this article, we learn how Booking.com uses data and technology, context and experimentation to improve its engagement with 2.5 million global partners.
In this article, Vicky shares the lessons she learned through trial and error from running product A/B tests. Learn how a product A/B test can be classified into 3 stages and how each of those are defined.
In this article, Claudia walks you through the intuition behind one-way ANOVA (Analysis of Variance) and how to use it to analyze your results from an experiment with multiple groups.
This post talks about what social change and experimentation have in common, and what we can learn from this field to drive experimentation culture.
This article highlights the importance of a business strategy guiding digital innovation, and not the other way around.
In this post, Jennifer explains what is holding companies back from becoming true insight-driven businesses.
In this article, Anand talks about the importance of innovation and the six fundamental aspects of your organization you need to develop in order to drive that innovative growth.
From the Archives (2011):
In this article, the authors provide a step-by-step guide to conducting business experiments. They look at organizational obstacles to success and outline seven rules to follow.
Senior Product Manager,Experimentation and Analytics Platform| Realtor.com – Portland, OR
Manager, Digital Sales Conversion (CRO)| Direct Energy Canada – Calgary, Canada
Analyst Digital Optimization| TaylorMade – Carlsbad, CA
Consumer Services Product Manager – Instant Ink| HP Instant Ink – Vancouver, WA / San Diego, CA
Director of Engineering, Data and Experimentation| Realtor.com – Santa Clara, CA
Program Manager, Experimentation| Microsoft Digital Stores – Redmond, WA
Product Experimentation Manager| Amazon – New York, NY
Director, North America Member Growth & Testing Analytics| Nike – Beaverton, OR
Associate Product Manager, Experimentation| Dow Jones – New York, NY
Senior Product Manager, Experimentation| Thomson Reuters – Eagan, MN
Manager, Data Science – Experimentation| Hyatt Hotels – Chicago, IL
Strategic Experimentation Manager| Change.org – San Francisco, CA
Senior Manager, Experimentation & ML Platforms| Better – New York, NY
Director of Product, Personalization| New York Times – New York, NY
Experimentation Manager| Sheetz – Pittsburgh, PA
Product Manager – Experimentation| Bolt – San Francisco, CA
Senior Manager – Experimentation Data Platform| Hulu – Seattle, WA
Web Testing & Optimization Specialist, eCommerce (Pokémon Center)| The Pokemon Company – Bellevue, WA
Senior Product Marketing Manager, Carrier Engagement and Growth| Convoy – Seattle, WA
Senior Data Scientist- Experimentation| Robinhood – Menlo Park, CA
Product Manager – Experimentation| Spocket – Remote
Sr. Product Manager, Experimentation (HBO Max)| Warner Media – Seattle, WA
Lead, Experimentation| Macy’s – NYC, NY
Senior Manager, Digital Analytics, Experimentation| Marriott International – Bethesda, MD
Data Scientist – Experimentation and Causal Inference| Twitter – Seattle, WA
Data Scientist – Experimentation| DocuSign – Seattle, WA
Experimentation Manager, The Roku Channel| Roku Inc – San Jose, CA
Senior Manager, Product Optimization| Thomson Reuters – Eagan, MN
Senior Software Development Engineer, Big Data – Experimentation Platform| Zillow – Remote, USA
Experimentation Strategist| Fanatics. Inc – Remote
Senior Product Manager, Experimentation| ZipRecruiter – Portland, OR
Product Manager, Experimentation| PlutoTV – West Hollywood, CA
Director, Product Analytics & Experimentation, E-Commerce Solutions| Mastercard – New York, NY
Subscribe to get experimentation insights straight to your inbox.