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May 2021: Experimentation News Round Up

By: Daniel Molina Last updated: June 17th, 2021 10 min. read

  • Experimentation News

Experimentation News

MeLi Medium Blog | By Daniela Medina

In this post, e-commerce giant Mercado Libre explains how conversion rate optimization is applied in their organization, the tools they use and how teams are structured.

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3 ways Booking.com is improving its B2B marketing game

CMO.com Australia | By Nadia Cameron

In this article, we learn how Booking.com uses data and technology, context and experimentation to improve its engagement with 2.5 million global partners.

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What Product Analysts Should Know About A/B Testing

TowardsDataScience.com | By Vicky Yu

In this article, Vicky shares the lessons she learned through trial and error from running product A/B tests. Learn how a product A/B test can be classified into 3 stages and how each of those are defined.

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A/B/C Tests: How to Analyze Results From Multi-Group Experiments

TowardsDataScience.com | By Claudia Ng

In this article, Claudia walks you through the intuition behind one-way ANOVA (Analysis of Variance) and how to use it to analyze your results from an experiment with multiple groups.

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Experimentation & the snowball effect

UX Planet Blog | By Bithika Mehra

This post talks about what social change and experimentation have in common, and what we can learn from this field to drive experimentation culture.

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Digital experimentation: How to avoid the shiny object syndrome

Canadian Underwriter | By David Gambrill

This article highlights the importance of a business strategy guiding digital innovation, and not the other way around.

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A Collaborative Culture Of Experimentation

Snowflake Blog | By Jennifer Belissent

In this post, Jennifer explains what is holding companies back from becoming true insight-driven businesses.

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What is better than having a digital strategy?

Medium.com | By Anand Tamboli

In this article, Anand talks about the importance of innovation and the six fundamental aspects of your organization you need to develop in order to drive that innovative growth.

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From the Archives (2011):

A Step-by-Step Guide to Smart Business Experiments

Harvard Business Review | By Eric T. Anderson & Duncan Simester

In this article, the authors provide a step-by-step guide to conducting business experiments. They look at organizational obstacles to success and outline seven rules to follow.

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Who’s Hiring

Manager, Digital Sales Conversion (CRO)| Direct Energy CanadaCalgary, Canada

Analyst Digital Optimization| TaylorMadeCarlsbad, CA

Consumer Services Product Manager – Instant Ink| HP Instant InkVancouver, WA / San Diego, CA

Director of Engineering, Data and Experimentation| Realtor.comSanta Clara, CA

Program Manager, Experimentation| Microsoft Digital StoresRedmond, WA

Product Experimentation Manager| AmazonNew York, NY

Associate Product Manager, Experimentation| Dow JonesNew York, NY

Senior Product Manager, Experimentation| Thomson ReutersEagan, MN

Manager, Data Science – Experimentation| Hyatt HotelsChicago, IL

Strategic Experimentation Manager| Change.orgSan Francisco, CA

Director of Product, Personalization| New York TimesNew York, NY

Experimentation Manager| SheetzPittsburgh, PA

Product Manager – Experimentation| BoltSan Francisco, CA

Senior Data Scientist- Experimentation| RobinhoodMenlo Park, CA

Sr. Product Manager, Experimentation (HBO Max)| Warner MediaSeattle, WA

Lead, Experimentation| Macy’sNYC, NY

Senior Manager, Digital Analytics, Experimentation| Marriott InternationalBethesda, MD

Data Scientist – Experimentation| DocuSignSeattle, WA

Experimentation Manager, The Roku Channel| Roku IncSan Jose, CA

Senior Manager, Product Optimization| Thomson ReutersEagan, MN

Experimentation Strategist| Fanatics. IncRemote

Senior Product Manager, Experimentation| ZipRecruiterPortland, OR

Product Manager, Experimentation| PlutoTVWest Hollywood, CA

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