January 2021: Experimentation News Round Up

By: Daniel Molina
10 min. read Last updated: January 29th, 2021

logoExperimentation News

Is A/B Testing Effective? Evidence from 35,000 Startups

Harvard Business School | By Kristen Senz

Using data available publicly through the website BuiltWith, researchers identified companies that were up to eight years old that had installed A/B testing software, and studied firm performance before and after testing began.

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How marketing teams can look to replace ‘best practice’ with experimentation

Marketing Tech News | By Becki Hemming

The earlier that customer insight can be brought into the process, the more their feedback can be used to experiment and inform the end product.

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In the Digital Economy, Your Software Is Your Competitive Advantage

Harvard Business Review | By Jeff Lawson

Companies that want to compete need to empower their developers and adopt a “software mindset”:  Assign problems to your team, rather than tasks; run a lot of experiments — and tolerate failures; become obsessed with speed; and keep your developers close to your customers.

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Is it Time to Do Some Business Experiments?

Business2community.com | By Laura Patterson

If you are part of a company that intentionally “places bets” for strategic initiatives, then the ability to make smarter decisions is imperative to potential success. Controlled business experiments enable you to test your bets, by leveraging data scientists and being ever more data literate.

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From the archives (2018)

The Keys to Successful Digital Experimentation

MIT Sloan Management | By Kimberly Lau (Atlantic Media Inc.), interviewed by Gerald C. Kane

While transformation may come from the top, employees with a flexible approach to experimentation may be what’s needed to make it happen.

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logoEvents and Webinars

Past webinars / events:

TaylorMade Golf: The power of experimentation in direct-to-consumer eCommerce

Brandon Maskell, Optimization leader at TaylorMade, discusses how you can design a rigorous customer experience optimization program.

watch the recording

Culture of experimentation: How organizational culture can make or break your testing program

Beth Foster, the leader of the Microsoft Digital Stores Experimentation team, shares the approaches she has taken to build a culture of experimentation, as well as her successes and failures along the way.

watch the recording


logoWho’s Hiring

Senior Manager, Demand Generation| CohesitySan Francisco, CA

Experimentation Strategist| Fanatics. IncSan Mateo, CA

Lead, Experimentation| Macy’sNYC, NY

Product Manager, Experimentation| LyftSan Francisco, CA

Senior Manager, Experimentation| Realtor.comSanta Clara, CA

Data Analyst, Experimentation Platform| New York TimesNYC, NY

Product Manager: Experimentation and Logging A/B Testing| Ford Motor CompanyDearborn, MI

Senior Product Manager, A/B Testing| Levi Strauss & Co.San Francisco, CA

Sr. Data Scientist – Experimentation| McAfeeSan Jose, CA

Director of Experimentation, Growth| GympassNew York City, NY

Senior Manager, A/B Testing| Realtor.comSanta Clara, CA

Experimentation Program Manager – Growth Marketing| MalwarebytesClearwater, FL

Senior Support Planner for Experimentation| MicrosoftIrving, TX

Product Manager| Epic GamesCary, NC

VP, Growth Marketing| MongoDBNYC, NY

Located in Canada

Conversion Rate Optimization Manager| GalvanizeVancouver, BC

Director of Experimentation| KOHORemote, Canada

CRO Manager| BuyerlinkToronto,ON

Conversion Rate Optimization Manager| DoceboToronto,ON

CRO Manager| Quark ExpeditionsToronto,ON

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