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November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, and more!

By: Chris Goward Last updated: April 24th, 2020 10 min. read

Welcome back to another edition of the Widerfunnel Experimentation News Roundup! These are the headlines that caught our attention over the last month, along with upcoming events and job postings you may be interested in. Did we miss something that should be included here? Let us know in the comments!

experimentation news round-up articles

Experimentation News: November 2019

‘Digital is the testbed’: Why the 2020 election is focused on online advertising – DIGIDAY.com –  By Kristina Monllos 

Algorithmically, candidates benefit from experimentation. “The more messages you put out the better your campaign does,” said Matthew Rednor, founder and CEO of Decoded Advertising. “We’re seeing that for clients there’s a tipping point where actually once you’re over five messages, once you’re in the 50-to-60 range, your CPAs start to drop and your ads start to perform better. Also, TV is not an agile enough channel to allow you to put out that many messages.”

A/B Testing — What Role Does it Play in the Era of Machine Learning? – Capital One Tech – by Vito Covalucci

“If we’ve limited our changes to as few variables as possible, we can learn what actually causes changes in behavior. The ‘why’ is more challenging, but the ‘what’ becomes clear. In the complex, multivariate world of machine learning, finding causes is not the primary concern. Optimizing an objective function is. Therefore, for humans to learn and to create new ideas and build models that reflect the ideal world, A/B testing fills a valuable and lasting role.”

Breaking Down the Barriers to Innovation – Harvard Business Review – By Scott D. Anthony, Paul Cobban, Rahul Nair, and Natalie Painchaud

In our work and research, we’ve found that the most innovative organizations exhibit five key behaviors: They always assume there’s a better way to do things. They focus on deeply understanding customers’ stated and unstated needs and desires. They collaborate across and beyond the organization, actively cross-pollinating. They recognize that success requires experimentation, rapid iteration, and frequent failure. Last, they empower people to take considered risks, voice dissenting opinions, and seek needed resources.

Shuntaro Furukawa Is Ready to Take Nintendo to the Next Level – Time Magazine – By Alex Fitzpatrick

“Above all else, I base my decisions on the development leader’s way of thinking,” says Furukawa in a rare interview with Western media, and who spoke with TIME mostly through a translator provided by the company. “Nintendo is Nintendo because of our games, characters and IP. So giving our teams the freedom to experiment with new ideas is something I strongly agree with. Expansion can’t happen without the freedom to try something new, and the courage to step into unfamiliar territory.”

Reclaiming the Nudge – InsideHireEd.com – by Kim Manturuk

So why do some nudges work while others do not? Quite simply, many of these failed nudges aren’t nudges at all; they’re nags. And no one likes being nagged.

A nudge, as opposed to a nag, leverages cognitive heuristics to prompt slight behavior changes without people consciously reacting to the nudge. In other words, a nudge isn’t something you realize you’re getting, and the result isn’t something you think too much about. A nudge happens in the background of your daily life, and it works best when the goal is to slightly increase a positive outcome.

Building an Organization That Embraces Experimentation – Facebook IQ

Putting experimentation at the core of your business can increase the efficiency of your advertising campaigns and help you make smarter decisions. However, realizing the full potential of measurement often entails making deep organizational changes. [Direct WhitePaper Link]

Some interesting experiments people are noticing:

#TBT: The Anti-Poverty Experiment – Wall Street Journal – By Jason Zweig (Note: This is from June 2015) 

“The daunting realization is that we don’t know what the hell we’re doing in most fields of life, especially the ones that involve people,” says Richard Thaler, professor of behavioral science and economics at the University of Chicago Booth School of Business and author of the new book “Misbehaving: The Making of Behavioral Economics.” He adds, “The alternative to guessing is to run experiments.”

Related: Reducing poverty, one experiment at a time – TheJarkataPost – By Toshi Nakamura 

experimentation news roundup - upcoming events

Upcoming Experimentation Events and Webinars

Past Events and Webinars from Widerfunnel

experimentation news round-up articles

Who’s hiring?

Do you know of an upcoming event or current job posting we should include in this round-up? Let us know in the comments section below, and stay tuned for our next experimentation news round-up next month!

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