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November 2020: Experimentation News Round Up

By: Daniel Molina Last updated: December 7th, 2020 13 min. read

logoExperimentation News

How to succeed in the subscriptions business

Fortune | By Robert Hackett

If there’s a shared trait that could be considered the key to a successful digital subscription business, it is this: Never sit still. “The most important thing is to get something out there and then go through this process of experiment and learning,” Tzuo said.

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How Retailers Can Thrive in a Shopping Season Like No Other

Harvard Business School: Working Knowledge | By Danielle Kost

“Given that every week feels like a year in 2020, I think it will be incredibly hard to forecast what to expect when it comes to Black Friday and this holiday season. Instead of projecting certainty in an uncertain world, I think retailers should double-down on experimentation as a strategy.”

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Episode 5: TaylorMade Golf, John Gonsalves, Vice President of Direct to Consumer & Digital

Widerfunnel Blog | By Chris Goward

In this episode, Widerfunnel CEO Chris Goward speaks with John Gonsalves, Vice President, Digital & Direct to Consumer at TaylorMade Golf Company.

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Kameleoon Expands Partner Ecosystem Through Seamless New Integrations With Mixpanel, Heap And Segment

AIthority | By AIT News Desk

Kameleoon launched new integrations with a range of leading product analytics and CDP solutions, helping brands to seamlessly share and analyze experimentation and personalization data across their martech stack, and to engage with users in a more targeted way based on their in-product behavior

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Best Buy’s digital and workforce investments pay off as profits soar during COVID-19

Diginomica | By Derek du Preez

“Our strategy is to embrace that reality and to lead not follow. It is too early to know exactly how much of our sales and customer shopping activity will be via digital channels over time. But as a result of the pandemic, we expect it will be higher than it has been historically. As you will see, we are taking the opportunity to test and pilot a range of models and initiatives in order to chart the very best path forward.”

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Mars Wrigley doubles down on digital to align with shifting c-store shopping behavior

FoodDive | By Megan Poinski

“What we wanted to do was learn,” Gilroy said. “We wanted to test and learn, test and learn to build muscle with an entrepreneurship mindset, and so ultimately creating that ecosystem for Mars Wrigley for an online opportunity.”

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Test drive your tech: why a lack of A/B testing leaves money on the table for publishers

TheDrum | By Charlotte McEleny

“A/B testing is baked into our DNA at 9GAG. We believe in making data-informed decisions based on empirical results. Our process is to research, hypothesize, test, and decide. RFPs are great for initial research, but not enough to make a truly informed decision. They don’t take into account all the variables and factors that impact real-life performance.” he explains.

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Mystery of the vanishing uplifts: How regression to the mean impacts A/B tests

UX Planet | By Bithika Mehra

This post explores examples of regression to the mean, what causes it and how to deal with it.

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Think fast: How to accelerate e-commerce growth

McKinsey Digital | By Arun Arora, Julien Boudet, Michael Bucy, Hamza Khan, Rafael Montilla, and Kate Smaje

Our research shows that more than 50 percent of companies whose revenue growth is in the top 10 percent are more effective than their industry peers at testing ideas, measuring results, and executing changes to products, services, and ways of working. A prerequisite of successful testing and learning is an acceptance of failure as the cost of uncovering new knowledge.

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logoEvents and Webinars

Past webinars / events:

TaylorMade Golf: The power of experimentation in direct-to-consumer eCommerce

Brandon Maskell, Optimization leader at TaylorMade, discusses how you can design a rigorous customer experience optimization program.

watch the recording

Culture of experimentation: How organizational culture can make or break your testing program

Beth Foster, the leader of the Microsoft Digital Stores Experimentation team, shares the approaches she has taken to build a culture of experimentation, as well as her successes and failures along the way.

watch the recording


logoWho’s Hiring

Product Manager| SephoraSan Francisco, CA

Sr. Data Scientist – Experimentation| McAfeeSan Jose, CA

Director of Experimentation, Growth| GympassNew York City, NY

Senior Manager, A/B Testing| Realtor.comSanta Clara, CA

Product Manager, Growth| PinterestSan Francisco, CA

Senior Support Planner for Experimentation| MicrosoftIrving, TX

Lead, Digital A B Testing| Frontier CommunicationsIrving, TX

Product Manager| Epic GamesCary, NC

VP, Growth Marketing| MongoDBNYC, NY

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