Microsoft & Widerfunnel
Culture of experimentation: How organizational culture can make or break your testing program
LIVE webinar, September 23rd, 11 AM Pacific / 2 PM Eastern
Beth Foster, the leader of the Microsoft Digital Stores Experimentation team, will be sharing the approaches she has taken to build a culture of experimentation, as well as her successes and failures along the way. Save your spot now!
Enterprise Innovation: How HP Instant Ink Successfully Launched a Disruptor Brand
Find out how you can create an agile, digital-first, customer-obsessed program that drives both product innovation and optimization. Watch now.
Optimize to Thrive Online: How Retailers Are Enhancing Their Customer Experience To Keep Digital Audiences Coming Back
Learn how senior experts from Dollar Shave Club, DXL Group, and Bed Bath and Beyond are responding to their customer needs in real- time hosted by the leading customer experience technologies. Watch now.
Seven myths of business experimentation
By Stefan H. Thomke
Becoming an experimentation organization will undoubtedly cause friction, as for every action there will be… Read more.
Why Häagen-Dazs didn’t bring marketing ‘to a standstill’ during lockdown
By Molly Fleming
Arjoon Bose, Head of Marketing Culture & Brand Experience, says this success “didn’t happen by accident”. He is clear that marketers need to apply… Read more.
Sideshow Group signals ambitious growth plans with acquisition of Conversion.com
By Peter Smyth
Tony Hill, founder of Sideshow said, “Covid has accelerated the need for genuine client/agency partnerships that can support clients strategically and commercially. That’s always been our approach and Conversion is a best… Read more.
GoGroup Digital Blog
Good test and learn programs vs. bad ones
By Collin Crowell
Good test and learn programs are customer-centric and consider entire customer journeys. Not only do they solve real customer problems with hypotheses rooted in… Read more…
Experimentation as an integral part of every innovation process
Every experiment, no matter the outcome, is a lesson well-learned. It helps you navigate through all the uncertainties of your innovation process. Even the failed experiments… Read more.
What Goes Into An A/B Test And How To Improve Testing Efficiency
By Shiva Manjunath
Experimentation is not a silo. Experimentation affects all channels and should be influenced by those functional leaders. It’s a two-way street… Read more.
Experiment against current state to make marketing as effective as possible
By Joseph Brown, Director, Digital Data Innovation at Merck
As Cassie Kozyrkov recently wrote in a Towards Data Science blog post, when it comes to experimentation, never start with the… Read more.
The state of machine learning in web experimentation and testing
By Nick So
It should be obvious that while machine learning is powerful it is also poorly suited to many applications; it’s far from a silver bullet for digital experiences and growth. Neural nets only know what they’ve seen, and tend not to be… Read more.
Brand loyalty in the age of a global pandemic
By Nima Yassini
‘If everyone is shopping online anyway because of lockdown, why should I invest in my website?’ It’s a question I often hear when I ask businesses about their eCommerce strategy… Read more.
Sr. Experimentation Analyst, McAfee
Santa Clara, CA
Product Manager – Experimentation, Lyft
San Francisco, CA
Do you know of an upcoming event or current job posting we should include in this round-up? Let us know in the comments section below, and stay tuned for our next experimentation news round-up next month!