August 2020: Experimentation Round Up

By: Daniel Molina
16 min. read Last updated: September 2nd, 2020

Microsoft & Widerfunnel

Culture of experimentation: How organizational culture can make or break your testing program
LIVE webinar, September 23rd, 11 AM Pacific / 2 PM Eastern

Beth Foster, the leader of the Microsoft Digital Stores Experimentation team, will be sharing the approaches she has taken to build a culture of experimentation, as well as her successes and failures along the way. Save your spot now!

Past webinars/events:

Enterprise Innovation: How HP Instant Ink Successfully Launched a Disruptor Brand
Find out how you can create an agile, digital-first, customer-obsessed program that drives both product innovation and optimization. Watch now.

Optimize to Thrive Online: How Retailers Are Enhancing Their Customer Experience To Keep Digital Audiences Coming Back
Learn how senior experts from Dollar Shave Club, DXL Group, and Bed Bath and Beyond are responding to their customer needs in real- time hosted by the leading customer experience technologies. Watch now.

Seven myths of business experimentation
By Stefan H. Thomke

Becoming an experimentation organization will undoubtedly cause friction, as for every action there will be… Read more.

Why Häagen-Dazs didn’t bring marketing ‘to a standstill’ during lockdown
By Molly Fleming

Arjoon Bose, Head of Marketing Culture & Brand Experience, says this success “didn’t happen by accident”. He is clear that marketers need to apply… Read more.

Sideshow Group signals ambitious growth plans with acquisition of
By Peter Smyth

Tony Hill, founder of Sideshow said, “Covid has accelerated the need for genuine client/agency partnerships that can support clients strategically and commercially. That’s always been our approach and Conversion is a best… Read more.

GoGroup Digital Blog
Good test and learn programs vs. bad ones
By Collin Crowell

Good test and learn programs are customer-centric and consider entire customer journeys. Not only do they solve real customer problems with hypotheses rooted in…  Read more…

Innovation Cloud
Experimentation as an integral part of every innovation process
By Deana

Every experiment, no matter the outcome, is a lesson well-learned. It helps you navigate through all the uncertainties of your innovation process. Even the failed experiments… Read more.

VWO Blog
What Goes Into An A/B Test And How To Improve Testing Efficiency
By Shiva Manjunath

Experimentation is not a silo. Experimentation affects all channels and should be influenced by those functional leaders. It’s a two-way street… Read more.

LinkedIn Blog
Experiment against current state to make marketing as effective as possible
By Joseph Brown, Director, Digital Data Innovation at Merck

As Cassie Kozyrkov recently wrote in a Towards Data Science blog post, when it comes to experimentation, never start with the… Read more.

Widerfunnel Blog
The state of machine learning in web experimentation and testing
By Nick So

It should be obvious that while machine learning is powerful it is also poorly suited to many applications; it’s far from a silver bullet for digital experiences and growth. Neural nets only know what they’ve seen, and tend not to be… Read more.

Brand loyalty in the age of a global pandemic
By Nima Yassini

‘If everyone is shopping online anyway because of lockdown, why should I invest in my website?’ It’s a question I often hear when I ask businesses about their eCommerce strategy… Read more.

Sr. Experimentation Analyst, McAfee
Santa Clara, CA

Associate Director – Experimentation, Walmart
San Francisco, CA

Product Manager – Experimentation, Lyft
San Francisco, CA

Product Marketing Manager, Lyft
San Francisco, CA

Product Lead, Subscriber Growth Platforms, New York Times

Product Manager – Advertiser Experimentation, Twitter

Product Manager, Experimentation and Release, Waymo
Mountain View, CA

Consumer & Market Intelligence Associate Manager, Data & Analytics Growth Frameworks, General Mills
Minneapolis, MN

Senior Product Manager, Personalization, Albertsons Companies
Pleasanton, CA

Director of Ecommerce, Further Food
Bay Area, CA

Product Marketing Manager, Microsoft 365 Subscriber, Microsoft
Redmond, WA

Conversion Rate Optimization Manager, Evo
Remote, US

Digital Marketing Manager – Conversion Rate Optimization, Gartner
Austin, TX

Head of Conversion, Offerpad
Chandler, AZ

Director of Marketing, Conversion, Zazzle
Fort Collins, CO

Senior Manager, Conversion Rate Optimization, 2U
Brooklyn, NY

A/B Testing Product Manager, Carter’s
Atlanta, GA

Product Manager, A/B and Multivariate Testing Platforms, Apple
Cupertino, CA

Product Manager (E-Comm), HBO Max

Product Manager, Experimentation, Robinhood
Menlo Park, CA

VP of Product Innovation, Growth, Netflix
Los Gatos, CA

Product Manager, Epic Games
Cary, NC

Analytics Manager, Experimentation, GoDaddy
Santa Clara, US

Web Developer, Widerfunnel
Vancouver, BC

Product Manager, Demand Optimization, Blizzard
Foster City, MI

Experimentation Lead, Ultra Mobile
Costa Mesa, CA

Manager, Data Science Experimentation, Disney Streaming Services

Director, Experimentation & Testing, Peacock (NBC)

Do you know of an upcoming event or current job posting we should include in this round-up? Let us know in the comments section below, and stay tuned for our next experimentation news round-up next month!

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