In this post, Airbnb shares their journey in building Minerva, Airbnb’s metric platform that is used across the company as the single source of truth for analytics, reporting, and experimentation.
In this blog post, Christine Martin, Director of Product Management at American Express, explains the importance of testing, the different types of tests, and how to structure a test.
From the perspective of a Data Analyst at Tokopedia, Muchid Ariyanto explains A/B Testing and how it can help companies see the impact of a recommendation on the behaviour of customers, or the impact of a promo on the redemption rate, for example.
In this article, Kevin Dunn explains the limitations of COST (Change Only One Thing) and the importance of using a structured approach to extract maximum learnings.
Thumbtack is an online service that matches customers with local professionals. In this post, Alpesh Gaglani, Director of Engineering at Thumbtack, shares examples of how their experiments guide product evolution and how to build a culture that is crucial to running effective, successful experiments.
In this post, Optimizely shares a few tests they are currently running on Episerver.com
In this article, Eva He talks about the statistics behind designing an a/b test and interpreting the results.
This article highlights that “digitally savvy leadership teams operate differently in several key ways” and they adopt “evidence-based decision-making, they turn existing products into digital services, and they encourage experimentation”.
From the Archives (2020):
Four lessons for using randomized controlled experiments to create value for your company and customers.
Senior Product Manager, Experimentation Enablement| Realtor.com – Portland, OR
Web Marketing Manager, Experimentation| SoFi – Cottonwood Heights, UT
Senior Product Manager, Experimentation & Decisioning Platform| Amex – Phoenix, AZ
Conversion Optimization & Growth Marketing Manager| Yelp – Remote, USA
Data Scientist, Experimentation| Apple – Cupertino, CA
Product Manager, Experimentation| PlutoTV – West Hollywood, CA
Program Director, Experimentation| Dow Jones – NYC, NY
Senior Software Development Engineer, Big Data – Experimentation Platform| Zillow – Remote, USA
Product Manager: Experimentation and Logging A/B Testing| Ford Motor Company – Dearborn, MI
Senior Product Manager, Experimentation| ZipRecruiter – Portland, OR
Data Platform Engineer – Experimentation| Stitch Fix – San Francisco, CA
Sr. Analyst, A/B Testing| Neiman Marcus – Dallas, TX
Senior Manager, Product Optimization| Thomson Reuters – Eagan, MN
Growth Manager, Conversion Rate Optimization Lead| GoodRx – Santa Monica, CA
Web Testing & Optimization Specialist, eCommerce (Pokémon Center)| The Pokemon Company – Bellevue, WA
Senior Product Marketing Manager, Carrier Engagement and Growth| Convoy – Seattle, WA
Product Manager, Growth (Marketing Optimization)| Robinhood – NYC, NY
Manager, Conversion Rate Optimization (CRO)| Root – Remote, USA
Principal Data Scientist, Experimentation| HelloFresh – NYC, NY
Head of Advertising Experimentation, Analytics and Insights| Amazon – NYC, NY
Experimentation Strategist| Fanatics. Inc – San Mateo, CA
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