At its peak maturity, experimentation is a cultural mindset that spans across organizational departments, marketing channels, and throughout executive management.
– Chris Goward in his #Opticon18 presentation: You are the catalyst: Optimization Champions’ keys to success
The 5 pillars of an effective experimentation program
Cross-organization experimentation requires a scaling strategy. It requires focused intention, a multi-pronged approach to your process, your metrics, your culture, your expertise, and your tech stack.
Based on years of analysis of experimentation programs, and through surveying Optimization Champions at organizations all over North America in “Harnessing the experimentation mindset 2019” report, we’ve identified what makes the most successful programs gain traction across departments, across activities.
And it’s called the PACET℠ framework.
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