Two days. 20 speakers. Here are 6 of our favorite takeaways from Unbounce's CTA Conf, featuring speakers like Mitch Joel, Rand Fishkin, and Kindra Hall. Read blog post about:'‘Get past personas’, and other takeaways from CTA Conf 17'
Who benefits from ad agency awards like Cannes Lion? How to ad agencies win a Cannes Lion? Are Cannes Lions outdated? Do Cannes Lions suck? Read blog post about:'How do ad agencies win a Cannes Lion award?'
Discover how e-commerce software provider, Ecwid, increased paid upgrades by 21% in just one month, by clarifying the on-boarding process. Read blog post about:'[Case Study] Ecwid sees 21% lift in paid plan upgrades in one month'
In this post, we take a look at the companies that provide the best customer experiences, and discuss how you can adopt (and test) their strategies! Read blog post about:'Capturing supermarket magic and providing the ideal customer experience'
Quality user research can generate incredible testing hypotheses. Learn how to pilot test your research approach to ensure you're getting the best insights! Read blog post about:'How pilot testing can dramatically improve your user research'
Is server-side testing the right method for you? We dig into the basics of server-side testing, and how to do it (with the help of WiderFunnel's Dev team!) Read blog post about:'How to do server-side testing for single page app optimization'
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Learn how two new A/B testing models boost accuracy. Read blog post about:'Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness'
CRO is now a must-do practice for any company producing revenue online or mobile, make sure you stay on top of these 7 CRO trends for 2015! Read blog post about:'The top 7 conversion optimization trends for 2015'
Planning a website redesign? You should read about the redesign strategy that has Fortune 500 companies scrapping their redesign projects mid-stream. Read blog post about:'The most effective website redesign strategy'
Director of Optimization Strategy, Claire Vignon Keser, tackles 3 of the biggest mistakes that invalidate your A/B test results in this week's post. Read blog post about:'The top 3 mistakes that make your A/B test results invalid'