The people you hire are at the core of what you can achieve. Here's how to build a high-performing, growth-driving, 'A-ha!' moments-creating marketing team. Read blog post about:'How to build a high-performance marketing team'
WiderFunnel CEO, Chris Goward, provides a detailed, 4-step roadmap to creating a ridiculously successful personalization strategy at your company. Read blog post about:'Build the most effective personalization strategy: A 4-step roadmap'
9 digital marketing experts weigh in on the most important marketing trends in 2017. From content to performance, these are the trends to watch this year! Read blog post about:'9 digital marketing trends to stay on top of in 2017'
A-ha! moments are the results and insights that lead to profitable growth for your business. Here are our top 5 A-ha! moments from 2016! Read blog post about:'5 test results that made us say ‘A-ha!’ in 2016'
This Client Spotlight highlights charity organization, Heifer Intl., and how we work with them to tap into their user's motivations and increase donations. Read blog post about:'Building a next-level optimization program with Heifer International'
Proper technical setup is a must if you want to run A/B tests quickly and easily. Make sure you're testing-ready with the Technical Optimizer's Checklist! Read blog post about:'Get your website testing-ready with the Technical Optimizer’s Checklist'
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Planning a website redesign? You should read about the redesign strategy that has Fortune 500 companies scrapping their redesign projects mid-stream. Read blog post about:'The most effective website redesign strategy'
This isn't a magic list. This is a collection of words and phrases framed by actionable test ideas that'll challenge your notions of 'words that convert'. Read blog post about:'59 words and phrases that convert (and how to use ’em)'