A-ha! moments are the results and insights that lead to profitable growth for your business. Here are our top 5 A-ha! moments from 2016! Read blog post about:'5 test results that made us say ‘A-ha!’ in 2016'
This Client Spotlight highlights charity organization, Heifer Intl., and how we work with them to tap into their user's motivations and increase donations. Read blog post about:'Building a next-level optimization program with Heifer International'
Proper technical setup is a must if you want to run A/B tests quickly and easily. Make sure you're testing-ready with the Technical Optimizer's Checklist! Read blog post about:'Get your website testing-ready with the Technical Optimizer’s Checklist'
Holiday A/B testing can be tricky, but don’t discount it altogether: it can also provide insights you may use for future high-urgency seasons. Read blog post about:'A/B testing during the holidays: Risks and rewards'
Creativity is essential to driving innovation and competition—two vital components of business growth. Here are 4 tactics to harness your team's creativity! Read blog post about:'Disrupting the norm: 4 ways to tap into your team’s creativity'
When A/B testing guides your growth strategy, you don't have to wonder if a big business decision will succeed or fail...you'll already know. Read blog post about:'Your growth strategy and the true potential of A/B testing'
Popular blog posts
Learn how two new A/B testing models boost accuracy. Read blog post about:'Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness'
This isn't a magic list. This is a collection of words and phrases framed by actionable test ideas that'll challenge your notions of 'words that convert'. Read blog post about:'59 words and phrases that convert (and how to use ’em)'
Director of Optimization Strategy, Claire Vignon Keser, tackles 3 of the biggest mistakes that invalidate your A/B test results in this week's post. Read blog post about:'The top 3 mistakes that make your A/B test results invalid'