- A/B Testing
- Conversion Rate Optimization
Spotlight: AT&T’s Brianna Warthan on why velocity isn’t the best program metric
Read MoreFrom the Strategy Team
- Conversion Rate Optimization
Adopt framework thinking to be a marketing optimization leader
- Conversion Rate Optimization
How to write a hypothesis for marketing experimentation
- Conversion Rate Optimization
8 steps to amazing website segmentation success
More Articles
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- A/B Testing
- Conversion Rate Optimization
Machine Learning and Experimentation
Although machine learning can enhance and complement traditional A/B tests and experimentations, it can’t serve as a total replacement.
- Behavioural Science
- Mixed Methods
Spotlight: Nationwide’s Julia Barham on research techniques that drive expansive growth
From her time at Capital One and The Motley Fool, to her current role at Nationwide, Julia Barham has a history of powering growth and customer engagement across the entire...
- A/B Testing
- Conversion Rate Optimization
Purists and Pragmatists in experimentation
The clash between data purists and pragmatists is an age-old question, and one that every organization has to face once it grows large and mature enough.
- A/B Testing
- Conversion Rate Optimization
A/B Testing During Black Friday Promotions
Mature experimentation programs can capitalize on Black Friday to discover new customer insights and the most performal version of their website.
- A/B Testing
- Conversion Rate Optimization
How to build and structure a CRO team: people and platforms
Although there are many CRO tools available, simply picking a single tool and using it won’t have the effects you’re looking for.
- A/B Testing
- Experimentation News
A Nobel Prize for experimentation and evidenced based decision making
David Card, Joshua Angrist, and Guido Imbens won the Nobel Prize in economics; further recognition that evidenced based decision making provides the best results.
- A/B Testing
- Behavioural Science
- Conversion Rate Optimization
Growing revenue with CRO and UX research
When CRO and UX Research insights are combined, companies are able to make more impactful changes to their digital experience, both in terms of bigger increases in conversion, as well as bigger improvements to the customer experience.
Podcast Highlights
Ep: 1 // Anthony Napolitano, HP Instant Ink // Leading subscriptions services with innovation
Ep: 3 // Cecilia Tamez, XE // Building a Tech-First Currency Company
Ep: 4 // Ronny Kohavi, Airbnb // Creating Trust in Experimentation
Ep: 8 // Tsega Dinka, Dollar Shave Club // Growing within a start-up
