In this post, we take a deep dive into the best ways to structure your marketing experiments. From A/B testing to MVT, discover the best technique for you! Read blog post about:'Beyond A vs. B: How to get better results with better experiment design'
There are many misconceptions around A/B testing that will derail your optimization efforts if you buy into them. We shed light on 4 of them in this post. Read blog post about:'“The more tests, the better!” and other A/B testing myths, debunked'
The people you hire are at the core of what you can achieve. Here's how to build a high-performing, growth-driving, 'A-ha!' moments-creating marketing team. Read blog post about:'How to build a high-performance marketing team'
WiderFunnel CEO, Chris Goward, provides a detailed, 4-step roadmap to creating a ridiculously successful personalization strategy at your company. Read blog post about:'Build the most effective personalization strategy: A 4-step roadmap'
9 digital marketing experts weigh in on the most important marketing trends in 2017. From content to performance, these are the trends to watch this year! Read blog post about:'9 digital marketing trends to stay on top of in 2017'
A-ha! moments are the results and insights that lead to profitable growth for your business. Here are our top 5 A-ha! moments from 2016! Read blog post about:'5 test results that made us say ‘A-ha!’ in 2016'
Popular blog posts
Learn how two new A/B testing models boost accuracy. Read blog post about:'Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness'
Director of Optimization Strategy, Claire Vignon Keser, tackles 3 of the biggest mistakes that invalidate your A/B test results in this week's post. Read blog post about:'The top 3 mistakes that make your A/B test results invalid'
This isn't a magic list. This is a collection of words and phrases framed by actionable test ideas that'll challenge your notions of 'words that convert'. Read blog post about:'59 words and phrases that convert (and how to use ’em)'
How do you segment your traffic? By device, by traffic source, by demographics? This post is about the one segment you're missing: your Converter segment. Read blog post about:'The one segment you probably aren’t (but should be) looking at'