- A/B Testing
- Conversion Rate Optimization
- Test and Learn
Four ways to draw clear and valuable insights from your tests
A/B testing is a lot more complex than most marketers let on, and that’s why we decided to host a practical webinar outlining 2 Strategies to Increase Your A/B Testing Win Rate.
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- Conversion Rate Optimization
Adopt framework thinking to be a marketing optimization leader
- Conversion Rate Optimization
How to write a hypothesis for marketing experimentation
- Conversion Rate Optimization
8 steps to amazing website segmentation success
More Articles
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- Conversion Rate Optimization
- Culture of Experimentation
The ROI of Experimentation and Conversion Rate Optimization (CRO)
CRO and experimentation ROI is (and likely will always be) one of the most hotly debated and divisive topics in the field.
- Experimentation News
August 2021: Experimentation News Round Up
Your monthly dose of experimentation news and resources to help your business grow, faster.
- Behavioural Science
The Future of Media & Entertainment: Part 3 – The best practices of major publishers
In this final article, we look at a few examples of how publishers are translating theory into practice.
- A/B Testing
How to get the most out of your A/B testing tools
You wouldn’t buy an extremely expensive Formula One car and let your grandparents take it out for a Sunday drive. Most people realize that F1 cars are incredibly sophisticated and...
- Conversion Rate Optimization
The LIFT Model: Use these six factors to increase your conversion rate
This article is an introduction to the Landing Page Influence Function for Tests™ (or LIFT™) Model, a conversion optimization framework I developed for WiderFunnel to use to analyze conversion pages...
- A/B Testing
The Pitfalls of DIY A/B Testing
When it comes to A/B testing, best practices are a difficult thing to define. You will get many different answers about best practices depending on the expert you ask.
- Behavioural Science
How to use pricing psychology to motivate your shoppers
Black Friday, seasonal sales, and post-holiday blow-outs: Throughout the year, marketers rely on deals and discounts to get rid of inventory and boost sales. And your shoppers rush to fill...
- CRO Tech Stacks
Building the essential marketing technology stack to fuel your experimentation program
An experimenter’s guide to marketing technology Most business leaders today are familiar with Scott Brinker’s famous Marketing Technology Landscape supergraphic: Marketing Technology Landscape Supergraphic (2020). In 2020, the graphic included...
Podcast Highlights
Ep: 1 // Anthony Napolitano, HP Instant Ink // Leading subscriptions services with innovation
Ep: 3 // Cecilia Tamez, XE // Building a Tech-First Currency Company
Ep: 4 // Ronny Kohavi, Airbnb // Creating Trust in Experimentation
Ep: 8 // Tsega Dinka, Dollar Shave Club // Growing within a start-up
