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  • A/B Testing
  • Conversion Rate Optimization
Spotlight: AT&T’s Brianna Warthan on why velocity isn’t the best program metric

In our latest study, over 85% of the experimentation program leaders we spoke to share a strong desire to be testing a lot more than they currently are. But that’s...

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  • A/B Testing
  • Conversion Rate Optimization
Machine Learning and Experimentation

Although machine learning can enhance and complement traditional A/B tests and experimentations, it can’t serve as a total replacement.

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  • Behavioural Science
  • Mixed Methods
Spotlight: Nationwide’s Julia Barham on research techniques that drive expansive growth

From her time at Capital One and The Motley Fool, to her current role at Nationwide, Julia Barham has a history of powering growth and customer engagement across the entire...

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  • Experimentation News
March 2022: Experimentation News Round Up

March has come and gone, but if you missed any experimentation news, we got you covered! This month we have, Conversion.com sharing their insights on velocity, Ronny Kohavi on comparing a/b testing and stock market investing, Kelsey Pericak from Snapcommerce talking about data analytics in testing

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  • A/B Testing
  • Conversion Rate Optimization
Purists and Pragmatists in experimentation

The clash between data purists and pragmatists is an age-old question, and one that every organization has to face once it grows large and mature enough.

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  • A/B Testing
  • Conversion Rate Optimization
A/B Testing During Black Friday Promotions

Mature experimentation programs can capitalize on Black Friday to discover new customer insights and the most performal version of their website.

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  • A/B Testing
  • Conversion Rate Optimization
How to build and structure a CRO team: people and platforms

Although there are many CRO tools available, simply picking a single tool and using it won’t have the effects you’re looking for.

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  • A/B Testing
  • Experimentation News
A Nobel Prize for experimentation and evidenced based decision making

David Card, Joshua Angrist, and Guido Imbens won the Nobel Prize in economics; further recognition that evidenced based decision making provides the best results.

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