When A/B testing guides your growth strategy, you don't have to wonder if a big business decision will succeed or fail...you'll already know. Read blog post about:'Your growth strategy and the true potential of A/B testing'
In this post, we dig into compliance gaining techniques and how marketers can use these techniques in their messaging to influence user behavior. Read blog post about:'How to get your users to take action with compliance gaining'
An interview with MarketingProfs Chief Content Officer, Ann Handley, to talk trends, tips, and what attendees can expect at this year's B2B Marketing Forum. Read blog post about:'What to expect at B2B Marketing Forum 2016: An interview with Ann Handley'
For Canada’s largest sporting goods retailer, two tests recently revealed impactful insights about their 'Free Shipping' value proposition. Read blog post about:'How Sport Chek is getting more value out of its value proposition'
Director of Optimization Strategy, Claire Vignon Keser, tackles 3 of the biggest mistakes that invalidate your A/B test results in this week's post. Read blog post about:'The top 3 mistakes that make your A/B test results invalid'
"What are the best marketing channels to invest in?" It's a question you're probably all too familiar with. This post deals with navigating marketing ROI. Read blog post about:'How to navigate the murky waters of marketing ROI'
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Learn how two new A/B testing models boost accuracy. Read blog post about:'Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness'
CRO is now a must-do practice for any company producing revenue online or mobile, make sure you stay on top of these 7 CRO trends for 2015! Read blog post about:'The top 7 conversion optimization trends for 2015'
Planning a website redesign? You should read about the redesign strategy that has Fortune 500 companies scrapping their redesign projects mid-stream. Read blog post about:'The most effective website redesign strategy'
This isn't a magic list. This is a collection of words and phrases framed by actionable test ideas that'll challenge your notions of 'words that convert'. Read blog post about:'59 words and phrases that convert (and how to use ’em)'