Learn how two new A/B testing models boost accuracy. Read blog post about:'Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness'
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Director of Optimization Strategy, Claire Vignon Keser, tackles 3 of the biggest mistakes that invalidate your A/B test results in this week's post. Read blog post about:'The top 3 mistakes that make your A/B test results invalid'
This isn't a magic list. This is a collection of words and phrases framed by actionable test ideas that'll challenge your notions of 'words that convert'. Read blog post about:'59 words and phrases that convert (and how to use ’em)'
FOOC (Flash of Original Content) - it's that noticeable flicker of the original version of a page before A/B changes are seen. Stop it with these 11 steps. Read blog post about:'11 ways to stop FOOC’ing up your A/B tests'