For Canada’s largest sporting goods retailer, two tests recently revealed impactful insights about their 'Free Shipping' value proposition. Read blog post about:'How Sport Chek is getting more value out of its value proposition'
Director of Optimization Strategy, Claire Vignon Keser, tackles 3 of the biggest mistakes that invalidate your A/B test results in this week's post. Read blog post about:'The top 3 mistakes that make your A/B test results invalid'
"What are the best marketing channels to invest in?" It's a question you're probably all too familiar with. This post deals with navigating marketing ROI. Read blog post about:'How to navigate the murky waters of marketing ROI'
Meet Jose Uzcategui and Sarah Breen, Optimization Champions at ASICS. In this post, they discuss what it's like to do CRO at an enterprise organization. Read blog post about:'A day in the life of an optimization champion'
We think of ourselves as rational decision-makers, but how rational are we when it comes to that new pair of Nikes? This post examines how your users buy. Read blog post about:'I feel, therefore I buy: How your users make buying decisions'
How do you segment your traffic? By device, by traffic source, by demographics? This post is about the one segment you're missing: your Converter segment. Read blog post about:'The one segment you probably aren’t (but should be) looking at'
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