• A/B Testing
  • Behavioural Science
  • Conversion Rate Optimization
Growing revenue with CRO and UX research

When CRO and UX Research insights are combined, companies are able to make more impactful changes to their digital experience, both in terms of bigger increases in conversion, as well as bigger improvements to the customer experience.

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  • A/B Testing
  • Conversion Rate Optimization
A Nobel Prize for experimentation and evidenced based decision making

David Card, Joshua Angrist, and Guido Imbens won the Nobel Prize in economics; further recognition that evidenced based decision making provides the best results.

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  • A/B Testing
  • Conversion Rate Optimization
  • Test and Learn
Four ways to draw clear and valuable insights from your tests

A/B testing is a lot more complex than most marketers let on, and that’s why we decided to host a practical webinar outlining 2 Strategies to Increase Your A/B Testing Win Rate.

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  • Experimentation News
September 2021: Experimentation News Round Up

Your monthly dose of experimentation news and resources to help your business grow, faster.

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  • Conversion Rate Optimization
  • Culture of Experimentation
The ROI of Experimentation and Conversion Rate Optimization (CRO)

CRO and experimentation ROI is (and likely will always be) one of the most hotly debated and divisive topics in the field.

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  • Behavioural Science
The Future of Media & Entertainment: Part 3 – The best practices of major publishers

In this final article, we look at a few examples of how publishers are translating theory into practice.

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  • Conversion Rate Optimization
The LIFT Model: Use these six factors to increase your conversion rate

This article is an introduction to the Landing Page Influence Function for Tests™ (or LIFT™) Model, a conversion optimization framework I developed for WiderFunnel to use to analyze conversion pages...

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  • A/B Testing
How to get the most out of your A/B testing tools

You wouldn’t buy an extremely expensive Formula One car and let your grandparents take it out for a Sunday drive. Most people realize that F1 cars are incredibly sophisticated and...

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  • A/B Testing
The Pitfalls of DIY A/B Testing

When it comes to A/B testing, best practices are a difficult thing to define. You will get many different answers about best practices depending on the expert you ask.

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