• A/B Testing
The Pitfalls of DIY A/B Testing

When it comes to A/B testing, best practices are a difficult thing to define. You will get many different answers about best practices depending on the expert you ask.

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  • A/B Testing
How to get the most out of your A/B testing tools

You wouldn’t buy an extremely expensive Formula One car and let your grandparents take it out for a Sunday drive. Most people realize that F1 cars are incredibly sophisticated and...

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  • Behavioural Science
The Future of Media & Entertainment: Part 3 – The best practices of major publishers

In this final article, we look at a few examples of how publishers are translating theory into practice.

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  • Conversion Rate Optimization
The LIFT Model: Use these six factors to increase your conversion rate

This article is an introduction to the Landing Page Influence Function for Tests™ (or LIFT™) Model, a conversion optimization framework I developed for WiderFunnel to use to analyze conversion pages...

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  • Behavioural Science
How to use pricing psychology to motivate your shoppers

Black Friday, seasonal sales, and post-holiday blow-outs: Throughout the year, marketers rely on deals and discounts to get rid of inventory and boost sales. And your shoppers rush to fill...

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  • Conversion Rate Optimization
Adopt framework thinking to be a marketing optimization leader

Learning from others is especially useful when they've assembled their knowledge into coherent frameworks. Learn how you can use the frameworks WiderFunnel has developed for your conversion optimization.

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  • Experimentation News
June 2021: Experimentation News Round Up

Your monthly dose of experimentation news and resources to help your business grow, faster.

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  • CRO Tech Stacks
Building the essential marketing technology stack to fuel your experimentation program

An experimenter’s guide to marketing technology Most business leaders today are familiar with Scott Brinker’s famous Marketing Technology Landscape supergraphic: Marketing Technology Landscape Supergraphic (2019). In 2019, the graphic included...

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  • Optimization Frameworks
Don’t Throw Spaghetti: Microsoft webinar follow up

At Widerfunnel, we love to share experiment-validated insights regularly, both internally and with you, our loyal readers. We carve out time with our team to discuss methodologies, new research findings,...

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