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The effect of crisis on customer behavior: How to grow in a recession using Behavioral Science Experimentation

Today, we are in an unprecedented global emotional event. We’ve had global meltdowns, tragedies, and humanitarian crises before...

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Read the latest articles below:

Going from 10 to 100 experiments per year: Moving ideas through the pipe

April 2020 Round-up: Leaning on Technology, Rethinking Strategies, Discovery-Driven Digital Transformation and more!

Nudge yourself into behavioral science – Where to start

Creating customer loyalty in the COVID-19 crisis

In times of crisis, it’s easy to give into our

March 2020 Round-up: Culture of Experimentation, “Experimentation Works” book, Selecting a Testing Tool, and more!

6 Features to look for in an enterprise testing tool

Build the most effective personalization strategy: A 4-step roadmap

Feb 2020 Round-up: Test/Optimize/Repeat, Perfectionism at the cost of growth, Praising innovation regardless of outcome, and more!

Jan 2020 Round-up: IKEA testing everything, Dell testing digital experiences, Starbucks has an innovation lab, and a list of major companies hiring for experimentation!

Building the essential marketing technology stack to fuel your experimentation program

December ’19 Round-up: Winter Holiday Reading List, Experimentation News and more!

Driving business growth in the experimentation era – Q&A with Chris Goward

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