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The effect of crisis on customer behavior: How to grow in a recession using Behavioral Science Experimentation

Today, we are in an unprecedented global emotional event. We’ve had global meltdowns, tragedies, and humanitarian crises before...

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Read the latest articles below:

December 2020: Experimentation News Round Up

Don’t Throw Spaghetti: Microsoft webinar follow up

November 2020: Experimentation News Round Up

October 2020: Experimentation News Round Up

An Introduction to the PACET Framework

September 2020: Experimentation Round Up

August 2020: Experimentation Round Up

How to adapt to the changing economy and fuel growth with experimentation

The state of machine learning in web experimentation and testing

What the best horror films can teach us about website experience design

July 2020 Round-up: Experimentation gold standard, inspiring passion, customer emotions, and more!

June 2020 round-up: Making room For experimentation, making better decisions, and misleading CRO advice

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