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  • A/B Testing
  • Conversion Rate Optimization
Machine Learning and Experimentation

Although machine learning can enhance and complement traditional A/B tests and experimentations, it can’t serve as a total replacement.

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  • Behavioural Science
  • Mixed Methods
Spotlight: Nationwide’s Julia Barham on research techniques that drive expansive growth

From her time at Capital One and The Motley Fool, to her current role at Nationwide, Julia Barham has a history of powering growth and customer engagement across the entire...

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  • A/B Testing
  • Conversion Rate Optimization
Purists and Pragmatists in experimentation

The clash between data purists and pragmatists is an age-old question, and one that every organization has to face once it grows large and mature enough.

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  • A/B Testing
  • Conversion Rate Optimization
A/B Testing During Black Friday Promotions

Mature experimentation programs can capitalize on Black Friday to discover new customer insights and the most performal version of their website.

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  • A/B Testing
  • Conversion Rate Optimization
How to build and structure a CRO team: people and platforms

Although there are many CRO tools available, simply picking a single tool and using it won’t have the effects you’re looking for.

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  • A/B Testing
  • Experimentation News
A Nobel Prize for experimentation and evidenced based decision making

David Card, Joshua Angrist, and Guido Imbens won the Nobel Prize in economics; further recognition that evidenced based decision making provides the best results.

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  • A/B Testing
  • Behavioural Science
  • Conversion Rate Optimization
Growing revenue with CRO and UX research

When CRO and UX Research insights are combined, companies are able to make more impactful changes to their digital experience, both in terms of bigger increases in conversion, as well as bigger improvements to the customer experience.

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