In this post, we take a look at the companies that provide the best customer experiences, and discuss how you can adopt (and test) their strategies! Read blog post about:'Capturing supermarket magic and providing the ideal customer experience'
Quality user research can generate incredible testing hypotheses. Learn how to pilot test your research approach to ensure you're getting the best insights! Read blog post about:'How pilot testing can dramatically improve your user research'
Is server-side testing the right method for you? We dig into the basics of server-side testing, and how to do it (with the help of WiderFunnel's Dev team!) Read blog post about:'How to do server-side testing for single page app optimization'
Leave landing page optimization best practices aside, and learn how to leapfrog diminishing returns and have the best-performing pages on the internet. Read blog post about:'How to get evergreen results from your landing page optimization'
In this post, we take a deep dive into the best ways to structure your marketing experiments. From A/B testing to MVT, discover the best technique for you! Read blog post about:'Beyond A vs. B: How to get better results with better experiment design'
There are many misconceptions around A/B testing that will derail your optimization efforts if you buy into them. We shed light on 4 of them in this post. Read blog post about:'“The more tests, the better!” and other A/B testing myths, debunked'
Learn how two new A/B testing models boost accuracy. Read blog post about:'Goodbye, t-test: new stats models for A/B testing boost accuracy, effectiveness'
CRO is now a must-do practice for any company producing revenue online or mobile, make sure you stay on top of these 7 CRO trends for 2015! Read blog post about:'The top 7 conversion optimization trends for 2015'
Planning a website redesign? You should read about the redesign strategy that has Fortune 500 companies scrapping their redesign projects mid-stream. Read blog post about:'The most effective website redesign strategy'
Director of Optimization Strategy, Claire Vignon Keser, tackles 3 of the biggest mistakes that invalidate your A/B test results in this week's post. Read blog post about:'The top 3 mistakes that make your A/B test results invalid'
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