Great web strategy is enabled with great software tools. WiderFunnel is technology agnostic and we work with the best tools in the industry. We also work with lots of tools that aren’t mentioned here, plus house-built tools that our clients bring. Great strategy also adapts to your needs.
Optimizely makes testing easy with one-time script installation to drive A/B/n split testing and Multivariate testing. WiderFunnel is the first global authorized consultant agency for Optimizely and is an Optimizely 3 Star Solutions partner.
Visual Website Optimizer (VWO)
VWO is an easy A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor.
Qubit offers a blank canvas for businesses to deliver their big ideas. Their digital marketing hub brings together analytics, segmentation, A/B testing, and web personalization into an integrated workflow, so that intelligent customer experiences can be delivered across every brand touchpoint.
(Formerly Omniture Test & Target) Design and execute tests, create audience segments and targeting content using an intuitive interface.
Maxymiser is an A/B/n and Multivariate split testing tool that enables easy split testing, targeting and segmentation.
WiderFunnel develops full service conversion optimization services for companies using Maxymiser including: conversion strategy, web analytics, in-page analytics, user testing and Voice of Customer, hypothesis-generation, variation wire framing, design, copywriting, html, and test results analysis.
Artisan is a Mobile Experience Management tool that enables A/B testing and analytics within mobile apps. You no longer need to update your app’s code every time you want to run a test or make an update. With the Artisan script installed, you can test new user experiences directly from the Artisan interface.
WiderFunnel partners with Artisan to create better mobile app experiences. As one of the first authorized consulting companies for Artisan, WiderFunnel creates a Mobile Experience Management strategy, user experience analysis, test plans wireframes, designs and results analyses for tests.
Monetate offers a full range of marketing features, including A/B/n testing, dynamic graphic rendering and geo-targeting.
ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as visual heatmaps and behavioral reports that complement traditional web analytics.
With 3 types of heatmaps, Crazy Egg provides visualization for every click that your visitors make.
(Formerly ifbyphone) DialogTech manages, measures and automates voice communications, providing services for call tracking, dynamic inbound call routing, outbound call automation, virtual call center applicat.
(Formerly Log My Calls) When phone tracking is an important lead response channel, WiderFunnel recommends using unique tracked phone numbers for your A/B tests. Log My Calls provides phone call tracking so you know which ads, keywords, campaigns and test variation produces maximum phone sales.
Their new Conversation Analytics uses speech recognition technology to ‘hear’ the words, phrases, intonation, volume, and silence on every call. Their algorithms analyze the conversation data for useful indicators. You can determine if a caller was a good lead, assess the quality of agents, monitor compliance, determine sales readiness of prospects, track competitor mentions, track customer agitation, and even determine close rates, all without having to listen to the calls.
ion’s interactive content platform is web-based software-as-a-service (SaaS) that empowers marketers to rapidly deploy, test and measure all types of interactive content.
Using ion’s platform, marketers gain the agility of development-free rapid deployment. Every type of engaging interactive experience — quizzes, assessments, calculators, configurators, solution builders, interactive white papers, interactive infographics — can be deployed in hours or days instead of weeks or months. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.
Unbounce provides marketers doing banner ads, email, paid search or social media marketing, the easiest way to create, publish and test promotion-specific landing pages without the need for IT or developers.
If you have A/B testing and analytics tools but need a conversion optimization strategy, you should talk with WiderFunnel. We work with clients in all industries to dramatically lift their web-generated profit.