Ifbyphone And WiderFunnel Achieve a 42% Lift in Phone Call Conversions For Saint Jude Retreats

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Ifbyphone And WiderFunnel Achieve a 42% Lift in Phone Call Conversions For Saint Jude Retreats

Published on IfByPhone
February 9, 2010
Call Tracking Numbers Help Online Marketing Agency Measure Offline Conversion Rates

Call Tracking Numbers Help Online Marketing Agency Measure Offline Conversion Rates

CHICAGO — February 9, 2010 —Ifbyphone today announced that Saint Jude Retreats, an alternative addiction recovery program, increased telephone inquiries from website visitors by 42 percent after using Ifbyphone’s Call Tracking platform.

Saint Jude engaged WiderFunnel Marketing Optimization, an online conversion optimization firm, to increase the number of website visitors who contact Saint Jude by phone. WiderFunnel designed several different landing pages, each with a unique Ifbyphone Call Tracking Number, in order to identify the landing-page version with the highest phone call conversion rate.

In 2009, WiderFunnel selected Ifbyphone after searching for a solution that offered instant number activation, reporting flexibility and no long-term contracts.

“Ifbyphone is easy to use and affordable. It’s an easy addition to our online tracking tools, helping us capture the leads from multiple channels,” said Chris Goward, Founder of WiderFunnel. “Our typical test will be in market for two to three weeks before reaching high confidence, and Ifbyphone doesn’t lock our clients into six months’ of cost for a short test. That was ideal for Saint Jude because it frees up capital to focus on their mission: helping people change their lives.”

“We are very pleased with the results obtained in this experiment, and we are especially thankful for the support received by Ifbyphone,” said Daniel G. Hidalgo, Marketing Director of Saint Jude Retreats. “Pre, during and post experiment, Ifbyphone’s call tracking tools and customer support is second to none. Ifbyphone played an integral part in measuring the success of our landing page optimization efforts, and we couldn’t be any happier with the results.”

“WiderFunnel’s success helping Saint Jude increase phone call conversions demonstrates that Call Tracking doesn’t have to come at a steep price,” said Ifbyphone CEO Irv Shapiro. “Ifbyphone’s Call Tracking solution is the ideal choice for any marketing or advertising agency that needs to measure marketing effectiveness.”

A case study of the Saint Jude Retreats lift-conversion project is available at //widerfunnel.com/proof/case-studies/the-saint-jude-retreat-house-boosts-telephone-call-conversions-by-42-percent. A video about Ifbyphone’s Call Tracking solutions is available at http://public.ifbyphone.com/demo/call-tracking-screencast.

For more information about Ifbyphone’s Cloud Telephony applications, including Call Tracking Software, Call Tracking Numbers, IVR and Virtual Call Center, visit www.ifbyphone.com.