WiderFunnel Media

WiderFunnel is a growth agency, specializing in conversion optimization, customer experience, and personalization. We partner with the world’s leading brands to uncover unique insights about their customers, and validate those insights through real world experimentation.

Our approach embraces both the creative and scientific sides of marketing to drive tangible growth. Our team of experts doesn’t just consult and give advice; we test every recommendation in the real world to prove its value and gain proven insights. On average, our clients see a return on investment of 945%.

Potential Topics for Media & Speaking Engagements

  • Cracking the code to your customers’ motivations
  • The 6-pillar approach to achieving marketing experimentation maturity
  • How to build and maintain a high-performance growth team
  • Becoming your company’s most valuable growth champion
  • The “zen marketer’s” approach to experimentation
  • A roadmap to creating the most effective personalization strategy
  • Building an experimentation engine: An enterprise’s transformation journey
  • 3 points to creating an awesome value proposition
  • Transforming customer insights into revenue-driving experiments

Media Coverage

Speaker Bio’s

Chris Goward, Founder & CEO, WiderFunnel

When companies like Google, Square, IBM, and Asics want to improve their marketing results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model® and Infinity Optimization Process™, growth marketing frameworks that consistently lift results for leading enterprises. He wrote the book, “You Should Test That!,” which redefined conversion rate optimization and has spoken at more than 300 events globally, showing how to create dramatic business improvements.

Nick So, Director of Strategy, WiderFunnel

As Director of Strategy, Nick So oversees the team dedicated to the ideation, design, development, and execution of experiments. He is also the brains behind the optimization strategy for leading brands like Asics, HP, IBM, and Square. Nick is an expert on customer experience and organizational experimentation culture, and has spoken at several conferences, including eduWeb and eCommerce Summit Dallas.

Matt Wright, UX Research Manager, WiderFunnel

As WiderFunnel’s UX Research Manager, Matt Wright spends his days uncovering the core emotional drivers of our clients’ customers, and turning those insights into experiences. Combining groundbreaking research techniques, the latest psychological science, and proprietary psychographic models, Matt conducts deep-dive analyses into what makes customers tick. He lives on the cutting edge of marketing psychology and behavioral economics, and shares his expertise at virtual events and conferences like Hero Conference and MProfs B2B Forum.


For media or speaker inquiries, please contact:

Lindsay Kwan, Content Marketing Coordinator
[email protected]

WiderFunnel Glossary – Terms & Spelling

LIFT Model®: A framework for analyzing web and mobile
experiences and developing A/B test hypotheses. Currently the go-to conversion optimization framework for leading companies around the world.

Infinity Optimization Process™: A structured approach to conversion optimization strategy and execution.

PIE Framework: A framework for prioritizing where and what to test first, using the three criteria of Potential, Importance, and Ease.

Limbic® model: A proprietary framework based on the latest findings across a variety of disciplines including neuroanatomy, evolutionary biology, neurochemistry, and psychology. It allows us to identify the dominant personality types of a client’s target customers.

Downloadable Graphics

WiderFunnel Logos