Lift your sales and profit by partnering with the world’s leading conversion optimization and growth marketing team. Learn about WiderFunnel’s services
We use A/B testing as a strategy to validate marketing insights that improve your customer experiences.
Using voice-of customer surveys, user testing, A/B testing, customer experience management and a deep understanding of the psychology behind why people buy, we deliver new marketing experiences with powerful insights about your customers built in.
You will dramatically improve your entire customer journey, with each touchpoint optimized using the proven Infinity Optimization Process™.
Imagine all of your marketing experiences, optimized.
At WiderFunnel, we solve business problems by providing surprising insights that release the hidden growth potential of your brand.
Growth marketing
A/B testing and personalization
User testing and research
Website and mobile design for conversion
Harper Grubbs
Director of Digital Marketing, Heifer International
Gretchen Gary
Product Manager, HP
Nate Wallingsford
Director of Conversions, Acquisition Marketing, The Motley Fool
Jamie Elgie
Chief Marketing Officer, WeBoost
Barbara DeHart
VP of Desktop & Cloud Business, Telestream
Putting A/B testing to the test with an integrated optimization program
Read full case studyWe have been refining and optimizing the Infinity Optimization Process since 2007 to drive profitable growth for leading brands. It encompasses the yin and yang of marketing: the intuitive, qualitative, inspired, exploratory side that imagines potential insights, as well as the quantitative, logical, data-driven, validating side that proves whether the insights really work.
Validate is an iterative process that proves which of the ideas generated in Explore work and how they work best in real life scenarios.
We take the customer insights and LIFT points from the Explore phase to be tested in this 7-step experimentation cycle: The PIE Framework, Hypothesis creation, Design of Experiments, UX/UI design, Development and QA, Live A/B test, and Results analysis.
Validate is an iterative process that proves which of the ideas generated in Explore work and how they work best in real life scenarios.
We take the customer insights and LIFT points from the Explore phase to be tested in this 7-step experimentation cycle: The PIE Framework, Hypothesis creation, Design of Experiments, UX/UI design, Development and QA, Live A/B test, and Results analysis.
Meet the people you'll be working with...
Co-founded by WiderFunnel, GO Group Digital is an international experimentation consultancy. Comprised of the world’s best experimentation experts and equipped with the world’s largest database of experimentation tests, the GO Group delivers proven growth optimization services to its international clients and ensures multinational organizations maximize their digital performance. Learn more about GO Group Digital.
WiderFunnel-ers are avid learners. And as much as we are committed to learning, we also share our knowledge. Check out our favorite resources below!
Organizations that are prioritizing experimentation are growing faster and winning more. Is yours set up for success? Benchmark your experimentation maturity with our new 7-minute maturity assessment and get proven strategies to develop an insight-driving growth machine.
The book that redefined conversion optimization
Written by WiderFunnel Founder & CEO, Chris Goward, You Should Test That! goes beyond the everyday conversion optimization tips and tricks. It is a methodical look at conversion optimization frameworks put into practice every day by conversion optimization pros to achieve long-term results and insights.
Innovative marketers have successfully optimized websites for years. So what’s next? Experimentation in product development offers an untapped source of business growth because of the breadth and depth of possibilities.
Read blog postLearn how Johnny Russo, AVP of E-Commerce and Digital Marketing, enabled Mark's to become more data-driven by focusing on five pillars of digital transformation strategy: People, Partners, Culture, Education, and Change Management.
Read blog postWith data visualization, your Executive team can understand the information at hand. A simple 5x5 chart can provide a snapshot of thousands of data points.
Read blog postExplore 6 key insights from the new, original research report: "The State of Experimentation Maturity 2018", which looks at experimentation benchmarks among leading North American brands.
Read blog post