Unlock your brand's hidden growth potential

Lift your sales and profit by partnering with the world’s leading conversion optimization and growth marketing team. Learn about WiderFunnel’s services

At WiderFunnel, we deliver profitable ‘A-ha!’ moments for our clients every day.

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We use A/B testing as a strategy to validate marketing insights that improve your customer experiences.

Using voice-of customer surveys, user testing, A/B testing, customer experience management and a deep understanding of the psychology behind why people buy, we deliver new marketing experiences with powerful insights about your customers built in.

You will dramatically improve your entire customer journey, with each touchpoint optimized using the proven Infinity Optimization Process™.

You're in the right place if you're looking for any of these services:

Imagine all of your marketing experiences, optimized.

At WiderFunnel, we solve business problems by providing surprising insights that release the hidden growth potential of your brand.

Contact us about our services

  • Growth marketing

  • A/B testing and personalization

  • User testing and research

  • Website and mobile design for conversion

What do our clients say?

Jeff Booth

President & CEO, BuildDirect

Gretchen Gary

Product Manager, HP

Nate Wallingsford

Director of Conversions, Acquisition Marketing, The Motley Fool

Jamie Elgie

Chief Marketing Officer, WeBoost

Barbara DeHart

VP of Desktop & Cloud Business, Telestream

Our clients come from all industries

Case Studies

Increasing donation revenue by 94.6% for IRC

A/B testing during the holiday season for a not-for-profit organization

Read full case study

The best results come from the most tested process

We have been refining and optimizing the Infinity Optimization Process since 2007 to drive profitable growth for leading brands. It encompasses the yin and yang of marketing: the intuitive, qualitative, inspired, exploratory side that imagines potential insights, as well as the quantitative, logical, data-driven, validating side that proves whether the insights really work.

PIE framework Design of experiments UX/UI Development and QA Live A/B test Results analysis Hypothesis creation LIFT Model TM User research Digital analytics Persuasion principles Business context Test archive Explore Validate Growth & insights WiderFunnel Infinity Optimization Process. All right reserved. TM

Learn more about our process

The explore phase proves great ideas

Validate is an iterative process that proves which of the ideas generated in Explore work and how they work best in real life scenarios.

We take the customer insights and LIFT points from the Explore phase to be tested in this 7-step experimentation cycle: The PIE Framework, Hypothesis creation, Design of Experiments, UX/UI design, Development and QA, Live A/B test, and Results analysis.

The Validate phase proves great ideas

Validate is an iterative process that proves which of the ideas generated in Explore work and how they work best in real life scenarios.

We take the customer insights and LIFT points from the Explore phase to be tested in this 7-step experimentation cycle: The PIE Framework, Hypothesis creation, Design of Experiments, UX/UI design, Development and QA, Live A/B test, and Results analysis.

Make our Experts an extension of your team

Meet the people you'll be working with...

I love building a team of experts and I feel really grateful to have such amazing people working here. And I know they’re doing great work for our clients.
Chris Goward Founder & CEO
It's inspiring to work with a team of amazingly smart individuals, together striving to give our best effort for the success of our clients.
Nick So Director of Optimization Strategy
Fantastic environment. Easily the most intelligent group of people I've ever worked with. Wide range of projects in various industries.
Chie Hirate UI/UX Designer
At WiderFunnel, you will be challenged, you will never stop learning, and you will get better at doing what you do best. It also doesn’t hurt that the team feels like family.
Tony Ta Lead Developer

We are global thought leaders

WiderFunnel co-founded the Global Optimization Group to share insights among the world’s leading conversion optimization companies. Together, we have developed synchronized growth marketing services to serve global clients. Learn more about the Global Optimization Group.

Access our latest learnings through our books and blog

WiderFunnel-ers are avid learners. And as much as we are committed to learning, we also share our knowledge. Check out our favorite resources below!

  • You Should Test That!

    The book that redefined conversion optimization

    Written by WiderFunnel Founder & CEO, Chris Goward, You Should Test That! goes beyond the everyday conversion optimization tips and tricks. It is a methodical look at conversion optimization frameworks put into practice every day by conversion optimization pros to achieve long-term results and insights. Rated 4.9 out of 5 stars on Amazon

    Get Your Free Chapter

  • The Zen Marketer’s Guide to Growth: Balancing Data and Intuition

    The Zen Marketer’s Guide to Growth is a tool for marketers who are looking for more than tips and tricks when it comes to growing their business. It is for the marketer who wants to test and validate true insights, who wants to see legitimate ROI, and double revenue year after year.

    Get Your Free Copy