Lift your sales and profit by partnering with the world’s leading conversion optimization and growth marketing team. Learn about WiderFunnel’s services
We use A/B testing as a strategy to validate marketing insights that improve your customer experiences.
Using voice-of customer surveys, user testing, A/B testing, customer experience management and a deep understanding of the psychology behind why people buy, we deliver new marketing experiences with powerful insights about your customers built in.
You will dramatically improve your entire customer journey, with each touchpoint optimized using the proven Infinity Optimization Process™.
Imagine all of your marketing experiences, optimized.
At WiderFunnel, we solve business problems by providing surprising insights that release the hidden growth potential of your brand.
Growth marketing
A/B testing and personalization
User testing and research
Website and mobile design for conversion
Harper Grubbs
Director of Digital Marketing, Heifer International
Gretchen Gary
Product Manager, HP
Nate Wallingsford
Director of Conversions, Acquisition Marketing, The Motley Fool
Jamie Elgie
Chief Marketing Officer, WeBoost
Barbara DeHart
VP of Desktop & Cloud Business, Telestream
How Canada’s largest sporting goods retailer is getting more value out of its value proposition
Read full case studyWe have been refining and optimizing the Infinity Optimization Process since 2007 to drive profitable growth for leading brands. It encompasses the yin and yang of marketing: the intuitive, qualitative, inspired, exploratory side that imagines potential insights, as well as the quantitative, logical, data-driven, validating side that proves whether the insights really work.
Validate is an iterative process that proves which of the ideas generated in Explore work and how they work best in real life scenarios.
We take the customer insights and LIFT points from the Explore phase to be tested in this 7-step experimentation cycle: The PIE Framework, Hypothesis creation, Design of Experiments, UX/UI design, Development and QA, Live A/B test, and Results analysis.
Validate is an iterative process that proves which of the ideas generated in Explore work and how they work best in real life scenarios.
We take the customer insights and LIFT points from the Explore phase to be tested in this 7-step experimentation cycle: The PIE Framework, Hypothesis creation, Design of Experiments, UX/UI design, Development and QA, Live A/B test, and Results analysis.
Meet the people you'll be working with...
WiderFunnel co-founded the Global Optimization Group to share insights among the world’s leading conversion optimization companies. Together, we have developed synchronized growth marketing services to serve global clients. Learn more about the Global Optimization Group.
WiderFunnel-ers are avid learners. And as much as we are committed to learning, we also share our knowledge. Check out our favorite resources below!
The book that redefined conversion optimization
Written by WiderFunnel Founder & CEO, Chris Goward, You Should Test That! goes beyond the everyday conversion optimization tips and tricks. It is a methodical look at conversion optimization frameworks put into practice every day by conversion optimization pros to achieve long-term results and insights. Rated 4.9 out of 5 stars on Amazon
The Zen Marketer’s Guide to Growth is a tool for marketers who are looking for more than tips and tricks when it comes to growing their business. It is for the marketer who wants to test and validate true insights, who wants to see legitimate ROI, and double revenue year after year.
Many executives are seeking a “digital transformation” as a lofty solution. But transformative change really happens in experiment sprints.
Read blog postWhat does emotional marketing look like? What does it mean to create emotionally relevant customer experiences in real life? We delve into emotional marketing tactics in this practical guide.
Read blog postDiscover how to evangelize experimentation to scale your organization's test and learn culture with our strategic communications framework. We also show you real-world tactics applied by digitally savvy brands like MailChimp, Wistia, Student Brands, and Hubspot.
Read blog postBlack Friday, Cyber Monday, and Holiday sales. We tested 2 pricing psychology tactics to show you how to convert holiday shoppers when they need to buy.
Read blog post