Experts at architecting insights.
Trusted to deliver growth.

We help enterprise brands make more confident decisions by co-creating insight-driven experimentation programs.

Learn more about our services

World-class experimentation programs for great brands.

Since 2007, we have been innovating the process of experimentation—helping companies replace opinion-based with evidence-based decision-making. We’ll work with you to implement, develop, and scale an experimentation program that delivers powerful insights and drives growth.

You're in the right place if you're looking for any of these services:

Imagine all of your marketing experiences, optimized.

At WiderFunnel, we solve business problems by providing surprising insights that release the hidden growth potential of your brand.

Learn more about our services

What do our clients say?

Harper Grubbs

Director of Digital Marketing

Gretchen Gary

Product Manager

Tsega Dinka

VP of Digital Operations

Jamie Elgie

Chief Marketing Officer

Nate Wallingsford

Head of U.S. Marketing Operations & Optimization
Case Studies

Getting an 88.6% lift in qualified leads for Magento

How we applied website optimization frameworks to the needs of a B2B SaaS giant

Read full case study

The best results come from the most tested process

We have been refining and optimizing the Infinity Optimization Process since 2007 to drive profitable growth for leading brands. It encompasses the yin and yang of marketing: the intuitive, qualitative, inspired, exploratory side that imagines potential insights, as well as the quantitative, logical, data-driven, validating side that proves whether the insights really work.

Learn more about our process

Make our Experts an extension of your team

Meet the people you'll be working with...

I love building a team of experts and I feel really grateful to have such amazing people working here. And I know they’re doing great work for our clients.
Chris Goward Founder & CEO
It's inspiring to work with a team of amazingly smart individuals, together striving to give our best effort for the success of our clients.
Nick So VP of Delivery
Fantastic environment. Easily the most intelligent group of people I've ever worked with. Wide range of projects in various industries.
Chie Hirate UI/UX Designer
At WiderFunnel, you will be challenged, you will never stop learning, and you will get better at doing what you do best. It also doesn’t hurt that the team feels like family.
Tony Ta Director of Web Development

We are global experimentation leaders

Co-founded by WiderFunnel, GO Group Digital is an international experimentation consultancy. Comprised of the world’s best experimentation experts and equipped with the world’s largest database of experimentation tests, the GO Group delivers proven growth optimization services 
to its international clients and ensures multinational organizations maximize their digital performance. Learn more about GO Group Digital.

Get access to our most impactful insights

WiderFunnel-ers are avid learners. And as much as we are committed to learning, we also share our knowledge. Check out our favorite resources below!

  • Benchmark your company and get proven strategies for scaling experimentation

    Organizations that are prioritizing experimentation are growing faster and winning more. Is yours set up for success? Benchmark your experimentation maturity with our new 7-minute maturity assessment and get proven strategies to develop an insight-driving growth machine.

    Start My Assessment

  • You Should Test That!

    The book that redefined conversion optimization

    Written by WiderFunnel Founder & CEO, Chris Goward, You Should Test That! goes beyond the everyday conversion optimization tips and tricks. It is a methodical look at conversion optimization frameworks put into practice every day by conversion optimization pros to achieve long-term results and insights.

    Get My Free Chapter