World-class experimentation programs start here.

We have been innovating the practice of experimentation since 2007—helping companies replace opinion-based with evidence-based decision-making. Our fully managed service will customize, implement, enable, and scale your experimentation program to deliver insights and growth everyday.

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Thought leaders in the industry we pioneered.

In a time when gut-feeling debates lead to poor decisions, and truth can sometimes seem out-of-style, we stand by our commitment to never make a recommendation we wouldn't test. We wrote the book that redefined conversion rate optimization and we are still innovating.

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Grow your confidence in the COVID era

When the economy faces challenges and your customers are feeling emotional intensity, you need more confidence in your decisions to survive and thrive. How should you prepare for growth in the coming recession?

Business leaders who understand how to connect with their customers will grow and thrive through the crisis. Those who don’t, may be out of business. Widerfunnel is here to support your strategy with increasing confidence.

Watch this free pre-recorded webinar to find out how to thrive in this era.

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Webinar

Thriving Through COVID: The Surprising Science of Emotion Behind Fast Growth

In the midst of the COVID crisis and impending recession, business leaders who understand their customers’ emotional needs will emerge as winners.

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Blog

Creating customer loyalty in the COVID-19 crisis

In times of crisis, it’s easy to give into our natural human instincts and react with panic and fear, as we’ve seen in the reports of a few greedy toilet paper hoarders.

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Blog

The effect of crisis on customer behavior: How to grow in a recession using Behavioral Science Experimentation

Today, we are in an unprecedented global emotional event. We’ve had global meltdowns, tragedies, and humanitarian crises before...

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The most tested process to drive profitable growth.

Our proprietary Infinity Experimentation Process® balances the tension between the intuitive and data-driven mindsets to help our clients achieve industry-leading results. It's been proven to be a reliable hallmark of success in all industries.

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Services that make your life easier.

Our clients often tell us that our meetings are their favorite part of the week. We view our clients as partners and always do what's in your best interest. We bring that unique Canadian niceness combined with startling insights that will make you say, "A-ha!"

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How can we set you up for success today?

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Experimentation Operating System You grow as fast as you produce insights. Learn More arrow image
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Conversion Rate Optimization Improve your online results with a custom program. Learn More arrow image
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Applied Behavioral Science Discover what truly motivates your customers. Learn More arrow image
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Personalization Your visitors need to feel heard and understood. Learn More arrow image
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We use the technology platforms you use.

We partner with the leading technologies for customer insights and experimentation. Bring us your existing technology stack or we can help you decide on the right tools for your business situation.

What our clients say about us

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client

I knew that we needed an agency partner that felt like a true extension of our team. We weren’t just looking for consultants that would provide a plethora of options; we needed a team of experts that were as invested in our success as we were. Having worked with Widerfunnel before, I knew that I could count on them to not only deliver on experiments, but to also help us build out the overarching program the right way from the beginning

Michele Pendergast Head of Demand Generation, Envoy
client

We realized quickly that we couldn’t afford to walk away from Widerfunnel. I highly recommend partnering with Widerfunnel to gain a deep understanding and optimization of your customer experience.

Tsega Dinka VP of Digital Operations, Dollar Shave Club
client

The Widerfunnel team has been really impressive in terms of their level of knowledge and their sophisticated approach testing. They have brought a lot of insights that we would not have had ourselves through their experience with other companies.

Harper Grubbs Director of Digital Marketing, Heifer International
client

I’ve worked with a few A/B testing experts and agencies, and feel that Widerfunnel offers the most extensive set of services. Their designs are on point with our brand guidelines, and their development team helps to expand our testing capabilities.

Gretchen Gary Senior Product Manager, HP
client

The Widerfunnel team shatters the misconception around 'losing' experiments by extracting valuable insights from each experiment and refining strategy in response to data.

Nate Wallingsford Head of U.S. Marketing Operations & Optimization, The Motley Fool

Resources for insight-driven leaders

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[Research] Driving business growth in the experimentation era

Did you know, that the world’s fast-growth companies have incorporated experimentation into their organization?

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blog

The effect of crisis on customer behavior: How to grow in a recession using Behavioral Science Experimentation

Today, we are in an unprecedented global emotional event. We’ve had global meltdowns, tragedies, and

Read article arrow image
blog

Creating customer loyalty in the COVID-19 crisis

In times of crisis, it’s easy to give into our natural human instincts and react

Read article arrow image
case study

How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth

Generating double digit conversion rate lift and Executive-level buy-in for experimentation

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case study

How The Motley Fool increased paid subscriptions by over 11%

Generating key customer insights and millions in uncovered revenue

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Harnessing the experimentation mindset to drive growth

An impactful experimentation practice is not simply about launching online A/B tests. The companies that are winning are embracing experimentation as a core competency.

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Learn how our services can help you

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