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Free White Paper Download:
Five Steps to Developing a Successful and Scalable Conversion Optimization Strategy

Includes discussion of the WiderFunnel LIFT Model™ for hypothesis development.

 

 

Executives invest significant marketing budgets to drive traffic to their websites, yet their conversion rates are often less than desirable.WiderFunnel White Paper

In this White Paper, we provide the framework for developing the business case, as well as an approach to optimizing conversion rates on websites.

This White Paper also presents the Five Steps to a Conversion Optimization Strategy, including the role of the Conversion Optimization Champion in overcoming corporate inertia – or outright resistance – to testing.

Download “Five Steps to Developing a Successful and Scalable Conversion Optimization Strategy”

B2B Landing Page Optimization Lifts Lead Generation by 32.5% – within Strict Branding Guidelines

SAP is the market and technology leader in business management software, solutions, services for improving business processes, and the world’s largest business software company.

Electronic Arts

“We hired WiderFunnel to increase our game registration conversion rate and they delivered more than we expected!…WiderFunnel designed awesome test variations that doubled our game registrations, adding real value to our franchise…”

eCommerce Retailer Lifts Sales Conversion Rate by 22% with Conversion Rate Optimization

BabyAge.com is the premiere online retailer of pregnancy, infant and juvenile products. Launched in 1999, BabyAge.com features over 25,000 brand name items, including baby bedding, furniture, strollers, car seats, cribs and toys. In May 2009, BabyAge.com was recognized by Internet Retailer Magazine as number 280 of the Top 500 websites in the United States based on Annual Sales Revenues.

Travel Agency Gets 48% More Phone Calls Each Day After Conversion Optimization A/B Testing

Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and online form-fills on its paid search landing page.

Google

“WiderFunnel has demonstrated a strong pre-existing track record in planning, executing, troubleshooting, and evangelizing content testing.”

Hair Club Goes Beyond ‘Best Practices’ — and Increases Conversions by 20%

Hair Club is the world leader in personalized hair loss solutions, providing surgical and non-surgical restoration treatments to men and women in more than 95 Hair Club Treatment Centers across North America. With over 30 years of experience, Hair Club is regarded as the gold standard in all hair loss treatments available and has some of the world’s most renowned and respected hair loss physicians as members of their team.

10.9% Lift for Home Page Search Conversions for Vehicle Search Engine Website

Discover how automobile Search Engine Lemonfree.com used conversion optimization testing to lift their Home Page search conversions by 10.9%!

WiderFunnel Lifts Retail eCommerce Booking Conversion Rate for Outrigger Hotels & Resorts

Learn how WiderFunnel, the Conversion Optimization agency, got 47% more visitors to enter the online reservation booking process for Outrigger Hotels & Resorts using Conversion Optimization Testing.

Online Business Supplies Retailer Uses Landing Page Optimization to Lift Order Form Entrances by 210%

Overnightprints.com (ONP) is one of the leading online printers of customized printed products in the United States and Europe. Products include business cards, postcards, letterhead, envelopes, stamps and more. The Company provides cost effective, high quality, custom office stationary products to both general consumers and small businesses.

Web 2.0 Site Increases Subscribers by 45% with Conversion Rate Optimization

Rudder.com, launched July 2008, is a web 2.0 service that reduces the effort required to manage personal finances.

Reducing the Business Risks of a Website Redesign While Increasing Conversions by 170%

Safe Software Inc. (www.safe.com) is the global leader in spatial ETL (extract, transform and load) technology solutions that help GIS professionals and organizations solve their data interoperability challenges. Safe Software’s FME platform makes it easy for users to efficiently use and leverage their spatial data in any format or application – while improving efficiency, reducing costs and lowering risks.

The Saint Jude Retreat House Boosts Telephone Call Conversions by 42%

Relying on over twenty years of research, the Saint Jude Retreat House has developed the first and only true choice-based program for treating drug and alcohol addiction. Operating three research-based residential facilities, Saint Jude’s is a recognized leader and is redefining the drug treatment industry.

Sytropin, an Ecommerce Nutritional Supplement,Realizes a 50% Sales Conversion Rate Lift

Sytropin is a high-grade human growth hormone (HGH) supplement available without a prescription. An alternative to costly injections dispensed at doctors’ offices, Sytropin oral spray brings HGH within reach of most budgets. Individuals concerned about lack of vitality and energy, athletic performance, and aging are typical users of HGH.

Tourism British Columbia

Tourism BC maximized content marketing effectiveness with their most engaged potential travelers by using conversion optimization throughout their lead generation funnel.

Multivariate Landing Page Optimization Increases Software Download Conversions by 162%

W3i increases revenue, distribution, and engagement for Windows applications and plug-ins. W3i uses a network approach combining the demand for free and trial applications monetized by the distribution of additional, relevant applications when the consumer is in the installation mindset.

41% Lift in Revenue per Visitor for Wine Retailer’s Email Landing Page

WineExpress.com is the exclusive wine shop partner of Wine Enthusiast catalog and website, which have been providing quality wine accessories and storage for over 30 years. WineExpress.com adheres to a strict philosophy of offering only the finest, best value wines. And like Wine Enthusiast, the company differentiates itself by delivering unsurpassed customer service and expertise to its growing clientele.

Conversion Optimization increases Lead Generation and Doubles Revenue per Visitor for Travel Site

How TravelGuidesFree.com used conversion optimization testing to increase lead generation by 58% and double revenue per visitor.

18% Lift in E-commerce Conversion for Video Game Maker

Discover how video game maker, N3V Games, increased the online sales conversion rate for their Trainz Railroad Simulator game by 18% with landing page optimization.

AllPopArt Lifts Sales by 28% and Revenue per Visitor by 42% with Conversion Optimization Testing

Discover how AllPopArt, a producer of handcrafted pop art portraits and photos on canvas, used Conversion Optimization testing on their product page template, and increased purchases by 28% and revenue per visitor by 42%.

Conversion Optimization Testing Drives a 106% Increase in Bookings for RV Rental Company

Discover how CanaDream RV Rentals & Sales, a recreational vehicle rental and sales company, realized a 106% increase in online and phone bookings by optimizing their site-wide, Persistent Call-to-Action.

Conversion Optimization Testing for PluralEyes Software Boosts Downloads by 17.4% (and Surprises the Experts)

Discover how Singular Software leveraged Conversion Optimization testing to increase free trial downloads of their PluralEyes® audio and video synchronization software by 17.4%. Their new landing page design is a scientifically proven performer, and will pave the way to future hypotheses, tests, and incremental improvements. And perhaps best of all, the results stumped the client and the experts!

Conversion Rate Optimization Lifts B2B Landing Page Lead Generation by 15%

Founded in Boston in 1998, Merchant Warehouse specializes in providing online and offline merchants with credit card processing services and equipment, and today supports more than 50,000 customers.

Conversion Rate Optimization Lifts Lead Generation by 91.4% for Green Tech Company

Find out how The Green Guide, a publication offering expert advice on Green Tech investments, generated 91.4% more leads as a result of testing copy approaches and form placement on its paid search landing page.

Conversion Rate Optimization Lifts Lead Generation by 91.4% for Green Tech Company

Find out how The Green Guide, a publication offering expert advice on Green Tech investments, generated 91.4% more leads as a result of testing copy approaches and form placement on its paid search landing page.

Craft Website Increases E-Mail Capture by 22.3% on Landing Page Form

Learn how FaveCrafts, a free content website aimed at crafters, used A/B/n split testing to increase e-mail address capture on its landing page form.

Conversion Rate Optimization of Homepage Increases Online Retailer Sales by 15%

Discover how GPS Central, an online retailer of Global Positioning System (GPS) products, used conversion optimization testing to identify a winning homepage layout that increased sales conversions by 15%.

Landing Page Layout Experiments to Maximize Affiliate Marketer’s Revenues

Los Angeles-based Optimum Interactive LLC is a fast-growing, successful online company offering a complete range of advanced performance marketing services that support client campaigns from start to finish.

The Sims 3 Doubles Game Registrations By Identifying The Most Compelling Offer

Discover how EA’s The Sims™ 3, a life-simulation computer game, used conversion rate optimization testing to identify the most compelling offer and boost game registrations by 128%!

Optimizing the Home Page for Maximum eCommerce Sales

Coastal Contacts, a subsidiary of Coastal Contacts Inc., a publicly traded company, is the premiere online direct-to-consumer marketer of replacement contact lenses and optical products. Coastal Contacts sells brand name contact lenses and accessories, delivering the highest quality eye care products at the guaranteed lowest prices anywhere on the globe.

B2B Marketer Gets 290% More Webinar Pre-Registration Leads With Conversion Optimization

Environics Analytics helps businesses reach their customers more effectively by building consumer market insights. Their analytical services give a detailed view of the marketplace and deliver market-driven solutions specifically created for each client.

WiderFunnel Increases Booking Conversion Rate for Extra Space Storage by 10%

Learn how WiderFunnel optimized the website for Extra Space Storage, a self storage company, and increased reservations by nearly 10% using Google Website Optimizer.