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Five Steps to Developing a Successful and Scalable Conversion Optimization Strategy

Includes discussion of the WiderFunnel LIFT Model™ for hypothesis development.

Executives invest significant marketing budgets to drive traffic to their websites, yet their conversion rates are often less than desirable.

In this White Paper, we provide the framework for developing the business case, as well as an approach to optimizing conversion rates on websites.

This White Paper also presents the Five Steps to a Conversion Optimization Strategy, including the role of the Conversion Optimization Champion in overcoming corporate inertia – or outright resistance – to testing.

Download “Five Steps to Developing a Successful and Scalable Conversion Optimization Strategy”

Terms & Conditions

WiderFunnel Marketing Inc. is a full-service marketing company and the developer of the industry-first Kaizen Method™ for continuously improving your online conversion rates on landing pages, microsites and web sites.

We plan, design, and deliver website Action Pages™ that are statistically proven through A/B split testing and Multivariate testing to persuade more prospects to become leads and customers. The result is that our clients enjoy improved Conversion Rates with No Extra Work for their marketing and web teams!

As a Google Website Optimizer Approved Consultant company, WiderFunnel Marketing is on the leading edge of developing the planning, processes and technical advancements in this new area of expertise called Conversion Rate Optimization. Our Kaizen Method takes a holistic view of our clients' business so the results of our experiments benefit the whole business - not just Landing Pages.

Conversion Rate Optimization is all we do. As a result, our expertise delivers better results to our clients, faster. WiderFunnel Marketing is a niche service provider and does not compete with other marketing services providers, such as ad agencies, direct marketing agencies or search engine marketing agencies. Rather, we complement their demand-creation activities by improving website conversion rates from the traffic that's generated to clients' websites.

Based in Vancouver, BC, WiderFunnel provides services to clients throughout North America, Asia and Europe.

WiderFunnel Marketing is a Google Analytics Authorized Consultant

WiderFunnel Marketing is a Google Website Optimizer Authorized Consultant