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MarketingSherpa Founder Anne Holland Joins WiderFunnel’s Board of Advisors – a Great Day for Conversion Optimization Fans!

By: Raquel Hirsch
Date: June 11th, 2009

I have been a fan of Anne Holland since 1999 when I found myself working in a high-tech start-up, part of a team developing a web analytics application (ah, those heady dot com boom days…) and wondering ‘What on earth am I doing here; what do I know about the internet, really, other than its a cool way to waste time?’

Then, as part of that time waste, I came across MarketingSherpa and my life changed (well, at least my attitude did). I realized, after reading just one issue of this amazing online publication that everything I knew about direct marketing, database marketing, CRM and so on, could directly relate to marketing on the internet. Everything I knew about making marketing measurable and accountable could now be taken the next level on the internet – and I was hooked.

Anne Holland founded MarketingSherpa and was its president until last year when she sold the company and decided to do some gardening. Sensing a kindred soul, I had been in touch with Anne over the years, and I figured that her gardening days could not last long (I mean, the weather in New England isn’t that conducive to year-round gardening so I figured she’d get bored soon enough). So we got talking about collaborating and, I have to admit that from a career perspective, the day she agreed to sit on our Board of Advisors was one of the happiest days for me.

Anne is a passionate advocate of online marketing testing. She currently publishes the authority website Which Test Won? and I encourage you to check it out, as it’s all about A/B split testing and multivariate testing. Every week she’ll be featuring a new real-life testing example you can vote on, and then see how your gut stacks up against the actual test results. Plus, it’s got a 125-term testing glossary and heaps of “know-how” information.

Chris Goward and I, as well as our growing WiderFunnel team of testing experts, are thrilled with our association with Anne Holland, truly a leader in our industry, and look forward to continuing to learn together and grow the exciting field of conversion optimization!

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Posted in: Anne Holland | conversion rate optimization | website optimization

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2 Responses to “MarketingSherpa Founder Anne Holland Joins WiderFunnel’s Board of Advisors – a Great Day for Conversion Optimization Fans!”

  1. Michael Zipursky Says:
    June 11th, 2009 at 8:30 am

    Congratulations! A wonderful addition to your already skilled team.

  2. Elena Carson Says:
    June 11th, 2009 at 5:00 pm

    Congratulations!


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