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Co-Founder & CEO, WiderFunnel
Chris Goward was one of the first people to look at online content and say: “We should test that!” From that revelation he founded WiderFunnel – the full-service marketing optimization company that pioneered landing page and conversion rate optimization methods for companies such as Google, Electronic Arts, Citrix and BabyAge.com.
He is the brains behind the LIFT™ and Kaizen™ methods which have helped companies improve their online results by up to 400% for lead generation and e-commerce sales.
Chris speaks at conferences and seminars around the world to evangelize how marketers should test their marketing to get more leads, sales and revenue. He is author of the new book, “You Should Test That!” published by Wiley.
Roger Dooley is an author, speaker, and consultant. His recent book is “Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing” (Wiley), and he writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. The latter business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Dooley spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.