Usability Tip: Try Being Your Own Customer
Some of the best usability advice you’ll ever get is to try being your own customer.
If you haven’t bought a product or called a sales person in your company in the past three months, do it. Today.
Seth Godin uses the example of Interactive Voice Response (IVR) frustration (which is often immediately followed by ‘Interactive Voice Rage’) that’s so common, but your website is just as likely a culprit.
Another terrible user experience example is UK online retailer, NEXT Clothing.
Make a regular habit of going through your online sales funnel and you’ll discover many easy, high ROI fixes.