When companies like Google, Electronic Arts, ebay, Magento, and 1-800 Flowers want great marketing optimization results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He wrote the book, “You Should Test That!,” which redefined conversion optimization and outlines how to create dramatic business improvements. He is the brain behind the LIFT Model™ and WiderFunnel System™ – conversion optimization strategies that consistently LIFT results for leading companies. Sign up for his blog at WiderFunnel.com/blog
WiderFunnel has just released a new research report showing the habits of companies that get the best landing page optimization…Read blog postabout:Research shows secrets of the top landing page optimizers
Learning from others is especially useful when they’ve assembled their knowledge into coherent frameworks. Learn how you can use the frameworks WiderFunnel has developed for your conversion optimization.
Warning: this blog post might scare you. Optimization is dependent on the scientific method, not “best practices” or labels. Your openness to learn can only happen if you’re willing to put your best ideas on the chopping block.
It’s been said that the medium is the message. Just as your choice of advertising medium can communicate and reinforce…Read blog postabout:Everything Counts Toward Your Value Proposition
The problem of Distraction is one of the most important hindrances to your website’s conversion performance. Your visitors brains are like computer CPUs, just like yours. We may think we’re smart, but we have limited processing power and any “application” we run can use it up and reduce our ability to process other applications (e.g. other streams of information). By removing these major distracting elements, you can greatly lift your conversion rate and profit.