“There is always a better way.” ― Thomas A. Edison

Chris Goward

Founder & CEO

When companies like Google, Electronic Arts, ebay, Magento, and 1-800 Flowers want great marketing optimization results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He wrote the book, “You Should Test That!,” which redefined conversion optimization and outlines how to create dramatic business improvements. He is the brain behind the LIFT Model™ and WiderFunnel System™ – conversion optimization strategies that consistently LIFT results for leading companies. Sign up for his blog at WiderFunnel.com/blog

Chris's blog posts

Adopt framework thinking to be a marketing optimization leader

Learning from others is especially useful when they’ve assembled their knowledge into coherent frameworks. Learn how you can use the frameworks WiderFunnel has developed for your conversion optimization.

Kill your best-loved marketing ideas

Warning: this blog post might scare you. Optimization is dependent on the scientific method, not “best practices” or labels. Your openness to learn can only happen if you’re willing to put your best ideas on the chopping block.

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Chris recommends

12 distractions on one landing page: Is your website better?

The problem of Distraction is one of the most important hindrances to your website’s conversion performance. Your visitors brains are like computer CPUs, just like yours. We may think we’re smart, but we have limited processing power and any “application” we run can use it up and reduce our ability to process other applications (e.g. other streams of information). By removing these major distracting elements, you can greatly lift your conversion rate and profit.