Is Search Still Worth It? Let’s do the Math…
According to MarketingSherpa’s “Search Marketing Benchmark Survey,” search marketing budgets are set to increase in 2008. OK, nothing new here.
But wait, here is the gem:
According to Stefan Tornquist, MarketingSherpa’s research director, “Most of the budgets were growing because search marketers thought that keyword prices would go up”
So, in other words, marketers will spend increasing amounts — to get the same results.
WOW, that’s impressive.
*Smart* marketers, however, will optimize the online conversion rate and get more business from the traffic *already* coming to the site…
So – no need to increase the budget. Just market smarter.
