“Usability Testing” – Now with Quantitative Accuracy

Stop observing small groups; start converting new Actions!

Observing small, self-selected groups of users interacting with your website in a controlled situation has limited quantitative value. Imagine if you could come out of a usability test and know for certain the best website design to maximize your website revenue.

Now you can take it to a whole new level! Run experiments and determine, with statistical significance, the layouts, offers, copy, graphics, etc. that deliver the most Actions for your business.

Test all your web visitors not just a *selection* of members of your market “invited” to a usability testing session.

Yes, with online tools that deliver dynamic content, we develop experiments that present to randomly selected web visitors multiple web page displays in real time, and allow you to move past observing to determining which creative generates the highest conversion rates.

If your site has significant traffic, WiderFunnel can help you systematically test multiple designs and determine what changes you should keep (and what you should avoid!)

Our process has little room for “opinion” - and lots of clear and unequivocal data to support business decisions for the website. We use science, stats and a variety of tools and technologies, all on-demand, as well as lots of creative marketing ideas.

The WiderFunnel Difference - takes away the gamble!

We use a very different approach than the typical site usability testing process:

1. We start by defining your specific business goals for each web page
2. We create hypothesis about your customer behavior
3. We design and develop a variety of web page presentation designs that capture these hypothesis (all within your brand guidelines)
4. We use A/B and multivariate testing methodology to quickly determine what your customers prefer
5. We run experiments in real time with real customers randomly allocated to each variation
6. We deliver statistically valid results – so you make better business decisions

Ensure your site converts more visitors into more sign ups, more inquiries, more leads, and more new business – and take away the gamble.

Contact one of our Conversion Rate Optimization Experts now