Our Strategic Process for Conversion Optimization

WiderFunnel is the developer of the LIFT Model^™ for identifying testing hypotheses and the industry-first Kaizen Method^™ for continuously improving your online conversion rates on landing pages, microsites and websites.

The Kaizen Method: WiderFunnel’s Proven Process for Conversion Rate Lift

WiderFunnel developed the Kaizen Method, a proprietary closed-loop, scalable, continuous-improvement process to execute Conversion Optimization as a strategy for our clients.

Through our proven Kaizen Method, WiderFunnel organizes and executes conversion optimization experiments from discovery to strategy, design, coding, launch and reporting.

Once a web page experiment is completed, the next one is then launched to generate further conversion lift.

With this airtight process in place, you get complete confidence that WiderFunnel will manage the process, protect your brand, and deliver measurable business impact to your top line.

LIFT Model: It’s All About Knowing What to Test

Knowing what to test is half the battle. If you test minutia, you waste time. And the longer you take to generate conversion rate lift, the more revenue you leave on the table.

WiderFunnel creates hypothesis worth testing through our proprietary Landing page Influence Function for Tests^™ – or “LIFT” Model.

Your conversion rate hinges on the following factors:

• Value proposition – How strongly does you value proposition come across to your visitors?
• Relevance – How closely does the content on your page match what your visitors are expecting to see?
• Clarity – How obvious is your main call to action?
• Anxiety – How much does your copy, design or layout alarm or agitate your visitors?
• Distraction – How many conflicting calls to action do your visitors see on your page?
• Urgency – Why should your visitors take action now instead of later?

For more information on WiderFunnel’s LIFT model, click here to read the blog post…

To find out how WiderFunnel can help you increase your conversion rate, contact a Conversion Rate Expert now.