Our Strategic Process for Conversion Optimization
WiderFunnel is the developer of industry-first Kaizen Method ™ (for continuous conversion rate improvement) as well as the LIFT Model ™ (for identifying test hypotheses).
The Kaizen Method: WiderFunnel’s Proven Process for Conversion Rate Lift on Landing Pages, Microsites and Websites
The Kaizen Method is WiderFunnel’s proprietary closed-loop, scalable, continuous-improvement process to execute a Conversion Optimization strategy. It ensures that our Testing, Web Analytics and Website Design services work together to achieve your business objectives.
Through our proven Kaizen Method, WiderFunnel organizes and executes conversion optimization experiments from discovery to strategy, design, coding, launch and reporting.
Once a web page experiment is completed, the next one is then launched to generate further conversion lift.
The role of the Kaizen Plan is to identify and prioritize all web page Test Round opportunities and ensure:
- Business Goal Alignment
- Web analytics insights
- Clarity of all traffic-building strategies and tactics
- Alignment of advertised offers and CTAs
- Traffic volumes appropriate for recommended testing tactics
- Key segments addressed and meet requirements
- Testing and measurement tools are in place
With this airtight process in place, you get complete confidence that WiderFunnel will manage the process, protect your brand, and deliver measurable business impact to your top line.
LIFT Model: Success is All About Knowing What to Test
Knowing what to test is at least half the battle. If you test minutia, you waste valuable time because the longer you take to generate conversion rate lift, the more revenue you leave on the table.
WiderFunnel creates hypothesis worth testing through our proprietary Landing page Influence Function for Tests™ – or “LIFT” Model.
The WiderFunnel LIFT Model provides a framework showing the Six Conversion Rate Factors that allow you to evaluate your conversion funnel pages from the perspective of visitor Personas
Your conversion rate hinges on the following factors:
- Value proposition – How strongly does your value proposition come across to your visitors?
- Relevance – How closely does the content on your page match what your visitors are expecting to see?
- Clarity – How obvious is your main call to action?
- Anxiety – How much does your copy, design or layout alarm or agitate your visitors?
- Distraction – How many conflicting calls to action do your visitors see on your page?
- Urgency – Why should your visitors take action now instead of later?
For more information on WiderFunnel’s LIFT model, click here to read the blog post…
To find out how WiderFunnel can help you increase your conversion rate, contact a Conversion Rate Expert now.
