Top Social Networking Sites – Are You at the Right Party?
The only hockey metaphor I know and understand is this one: “Skate to where the puck is going, not to where it is.” (Thanks, Wayne Gretzky)
A new comScore report reveals that AOL Community (the smallest on the list a year ago) and Twitter (very near the bottom last year) were the fastest growing sites in February 2009 compared to the same month a year ago, as follows:
• AOL Community +9513%
• Twitter +1085%
• LinkedIn + 110%
• Yahoo Buzz +169%
• SodaHead.com +132%
On the dark side, unique visitors to Friendster.com and Propeller.com are declining compared to a year ago, as are MSN Groups, and AIM Profiles.
For context, Total internet audience increased by 4% from the same period last year.
(For what it’s worth, the data are based on an opt-in panel of users representative of the U.S. population.)
So the fascinating question for marketers wanting to reach the right kind of people at the right time with the right message in the hopes of converting them into customers is: Are you at the right social party? Or, to paraphrase the Great One: Are you skating to where the puck is going, not to where it is?
To read up on who is on Facebook, go here; to learn about Twitter user profiles go here; and to learn how Men differ from Women (online, anyway) go here.
