Expensify is a fast-growth startup with a lean team facing large competitors. When they set their goal to surpass a million users, they knew they needed to improve their signup conversion rate–fast! They did and, in the process, boosted their subscriber base to over 1 million users.
In this webinar, you’ll hear from David Barrett, Founder of Expensify and Chris Goward, Founder of WiderFunnel, how they dramatically lifted their conversion rate by 47.2% with A/B split testing.
Watch the recording now to learn:
- How they overcame the unique challenges all startups face
- How the strategy team identifies signup barriers using the LIFT Model
- The surprising test result–and what they learned from it!