Big News: Search Engine Use is UP!
No, seriously folks, this is big news:
Pew Research, a nonprofit “fact tank” that provides information on the issues, attitudes and trends shaping America and the world, reports today that the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one-half (49%).
With this increase, the number of those using a search engine on a typical day is pulling ever closer to the 60% of internet users who use email, arguably the internet is the all-time killer app…
In other words, your customers are using Search every day more than they did before and are becoming more sophisticated about their response once they land on your website – and on your competitors’ sites.
It’s high noon to make sure your landing pages are the best in town!
