Marketing Sherpa published a Conversion Optimization case study this morning about a project we recently completed for Business Objects, an SAP Company.

The author captured the steps we took with the client, Christine Mykota, and the typical challenges of working within a Fortune 500 company’s graphic standards well.

I also gave the author a sneak-peak of the six factors in WiderFunnel’s LIFT™ Analysis, which we use to evaluate landing pages and develop test hypotheses.

At IMC in Vancouver I will take Conversion Optimization workshop members through the LIFT Analysis tool and will post it to this blog after the conference, so stay tuned.

In the mean time, take a read through the excellent Sherpa article.

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