“The process of direct marketing is ripe for optimization and Raquel Hirsch has played a key role in assisting Sightward, a predictive analytics software provider, in bringing its Direct Marketing Optimizer offering to market.

“Her keen understanding of the Direct Marketing industry, her managerial understanding of data analytics issues, and her first-hand her experience in developing go-to-market strategies have all played a key role in productizing this software.”

Will Hodgman
President & CEO
Sightward Inc.