“Annex Consulting Group Inc. (Annex) engaged Hirsch Strategies Inc. to conduct a Customer Lifecycle Architecture (CLA) workshop. The purpose of the workshop was to identify opportunities to improve marketing and sales processes within Annex. Participating in the session was an eye-opening experience for us. Current processes were discussed, Annex gaps in the CLA were highlighted, and new strategies were defined. The results of the session provided input into the Sales and Marketing Plan for the organization. Quick hit ideas were immediately implemented and have made already made an impact.

“Raquel has deep knowledge of marketing, sales and service. She is extremely enthusiastic and a pleasure to work with. Her style fits well with company executives, senior sales and marketing professionals, and marketing novices. She is a valuable asset to our team. I highly recommend the CLA workshop to any organization. I also highly recommend Raquel as a marketing advisor.”

Stacey Cerniuk
President,
Annex Consulting Group Inc.