“In working with Raquel Hirsch, I found her to be a source of very practical and effective advice on the workings of direct response programs and data bases.

“When TELUS was launching its business positioning in Ontario and Quebec in 2002, the company was faced with the need to create a better database as well as fill that base with prospective leads for the sales force. Raquel provided very good input to the design of an effective on-line presence and direct response program (in both on-line and off line channels) linked to a dependable data base that captured data at each critical step of response, as well as leads on possible customers. The long term program launched in January 2002 was showing good and actionable results by March that year.”

Peter de Vos
Director, Enterprise Brand Marketing
TELUS