“Shortly after we acquired XMetaL from Corel, Blast Radius found itself in need of expert demand generation resources that would deliver the qualified Leads our XMetaL professional sales force in North America and Europe urgently required.
“We found in Raquel Hirsch a professional marketer experienced in demand generation with a keen ability to juggle multiple objectives and conflicting demands.
“She was able to quickly assess existing capabilities and backfill where needed, while developing an ROI-driven marketing plan that structured a solid foundation for the organization to move forward. Her ability to integrate the Marketing function with Sales ensured that from the get-go there never was a misalignment between the two groups.
“The results have been formidable. Our professional Sales team receives a steady flow of qualified Leads, prioritized, and they are able to sell more in less time.”
Gurval Caer
Founder, President & CEO
Blast Radius
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