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Use this worksheet to evaluate how well your landing pages follow best practice guidelines. Not all the guidelines apply in every situation, but if you follow this worksheet, you'll have a better landing page than most.
This handy Lead Generation Calculator will show you the upside of increasing lead generation conversions on your site. (It includes a Calculator for follow-up offline sales conversion)
This handy eCommerce Calculator will show you the upside of increasing online sales conversions on your site.
The WiderFunnel Conversion Optimization primer. This white paper gives a top-level view of the challenges marketers are facing online, how to increase conversion rates, and requirements for success.
