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	<title>Comments on: BabyAge.com E-commerce Retailer Lifts Sales Conversion Rate by 22% with Conversion Rate Optimization</title>
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	<link>http://www.widerfunnel.com</link>
	<description>Turning More Visitors Into Customers</description>
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		<title>By: Geek IT News &#187; Post Topic &#187; Benefits of A/B testing</title>
		<link>http://www.widerfunnel.com/proof/case-studies/babyage-com-e-commerce-retailer-lifts-sales-conversion-rate-by-22-with-conversion-rate-optimization/comment-page-1#comment-38392</link>
		<dc:creator>Geek IT News &#187; Post Topic &#187; Benefits of A/B testing</dc:creator>
		<pubDate>Wed, 04 May 2011 19:04:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.widerfunnel.com/?page_id=1334#comment-38392</guid>
		<description>[...] You can test different layouts of site-wide page templates on dynamic, CMS-driven pages with A/B testing (see example) [...]</description>
		<content:encoded><![CDATA[<p>[...] You can test different layouts of site-wide page templates on dynamic, CMS-driven pages with A/B testing (see example) [...]</p>
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		<title>By: 30 Reasons to Use AB Split Testing for Conversion Optimisation &#171; Will Scully-Power: Managing Director, Datarati</title>
		<link>http://www.widerfunnel.com/proof/case-studies/babyage-com-e-commerce-retailer-lifts-sales-conversion-rate-by-22-with-conversion-rate-optimization/comment-page-1#comment-38368</link>
		<dc:creator>30 Reasons to Use AB Split Testing for Conversion Optimisation &#171; Will Scully-Power: Managing Director, Datarati</dc:creator>
		<pubDate>Wed, 04 May 2011 04:33:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.widerfunnel.com/?page_id=1334#comment-38368</guid>
		<description>[...] You can test different layouts of site-wide page templates on dynamic, CMS-driven pages with A/B testing (see example) [...]</description>
		<content:encoded><![CDATA[<p>[...] You can test different layouts of site-wide page templates on dynamic, CMS-driven pages with A/B testing (see example) [...]</p>
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		<title>By: 50 Practical Examples for Exploding Conversion Rates - Social Shopping, Design &#38; Technology &#8211; StoreCrowd</title>
		<link>http://www.widerfunnel.com/proof/case-studies/babyage-com-e-commerce-retailer-lifts-sales-conversion-rate-by-22-with-conversion-rate-optimization/comment-page-1#comment-33532</link>
		<dc:creator>50 Practical Examples for Exploding Conversion Rates - Social Shopping, Design &#38; Technology &#8211; StoreCrowd</dc:creator>
		<pubDate>Sat, 12 Feb 2011 16:20:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.widerfunnel.com/?page_id=1334#comment-33532</guid>
		<description>[...] Babyage &#8211; 22% Improvement [...]</description>
		<content:encoded><![CDATA[<p>[...] Babyage &#8211; 22% Improvement [...]</p>
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	<item>
		<title>By: Quora</title>
		<link>http://www.widerfunnel.com/proof/case-studies/babyage-com-e-commerce-retailer-lifts-sales-conversion-rate-by-22-with-conversion-rate-optimization/comment-page-1#comment-32082</link>
		<dc:creator>Quora</dc:creator>
		<pubDate>Sun, 23 Jan 2011 01:06:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.widerfunnel.com/?page_id=1334#comment-32082</guid>
		<description>&lt;strong&gt;For an e-commerce startup, what could be considered a good/decent bounce rate?...&lt;/strong&gt;

James is right that bounce rates will vary greatly across companies. Not only that but within the same company bounce rates (and exit rates, conversion rates, pageviews, etc.) will vary based on Ad Group, medium, seasonality, landing page, and more. Fo...</description>
		<content:encoded><![CDATA[<p><strong>For an e-commerce startup, what could be considered a good/decent bounce rate?&#8230;</strong></p>
<p>James is right that bounce rates will vary greatly across companies. Not only that but within the same company bounce rates (and exit rates, conversion rates, pageviews, etc.) will vary based on Ad Group, medium, seasonality, landing page, and more. Fo&#8230;</p>
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		<title>By: Making a business case for conversion testing &#124; It's Digital Marketing</title>
		<link>http://www.widerfunnel.com/proof/case-studies/babyage-com-e-commerce-retailer-lifts-sales-conversion-rate-by-22-with-conversion-rate-optimization/comment-page-1#comment-26815</link>
		<dc:creator>Making a business case for conversion testing &#124; It's Digital Marketing</dc:creator>
		<pubDate>Sun, 28 Nov 2010 20:08:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.widerfunnel.com/?page_id=1334#comment-26815</guid>
		<description>[...] eCommerce Retailer Lifts Sales Conversion Rate by 22% with Conversion Rate Optimization [...]</description>
		<content:encoded><![CDATA[<p>[...] eCommerce Retailer Lifts Sales Conversion Rate by 22% with Conversion Rate Optimization [...]</p>
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		<title>By: Conversion Heroes Part 5: Conversion Rate Optimization &#8211; An Interview with Chris Goward &#124; Unbounce</title>
		<link>http://www.widerfunnel.com/proof/case-studies/babyage-com-e-commerce-retailer-lifts-sales-conversion-rate-by-22-with-conversion-rate-optimization/comment-page-1#comment-21501</link>
		<dc:creator>Conversion Heroes Part 5: Conversion Rate Optimization &#8211; An Interview with Chris Goward &#124; Unbounce</dc:creator>
		<pubDate>Tue, 12 Oct 2010 22:02:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.widerfunnel.com/?page_id=1334#comment-21501</guid>
		<description>[...] example, in a product page conversion optimization test for BabyAge.com, we tested swapping the left and right columns so the &#8220;Add to Cart&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] example, in a product page conversion optimization test for BabyAge.com, we tested swapping the left and right columns so the &#8220;Add to Cart&#8221; [...]</p>
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		<title>By: FREE: 31 Conversion Optimisation Tips &#171; Datarati :: Will Scully-Power :: Data, Analytics &#38; Optimization in the World of Advertising!</title>
		<link>http://www.widerfunnel.com/proof/case-studies/babyage-com-e-commerce-retailer-lifts-sales-conversion-rate-by-22-with-conversion-rate-optimization/comment-page-1#comment-5686</link>
		<dc:creator>FREE: 31 Conversion Optimisation Tips &#171; Datarati :: Will Scully-Power :: Data, Analytics &#38; Optimization in the World of Advertising!</dc:creator>
		<pubDate>Wed, 02 Dec 2009 07:08:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.widerfunnel.com/?page_id=1334#comment-5686</guid>
		<description>[...] Have you tested swapping right column with left? Worked for BabyAge.com [...]</description>
		<content:encoded><![CDATA[<p>[...] Have you tested swapping right column with left? Worked for BabyAge.com [...]</p>
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		<title>By: Just in time for Christmas: BabyAge.com Increases Ecommerce Sales Conversion by 22%</title>
		<link>http://www.widerfunnel.com/proof/case-studies/babyage-com-e-commerce-retailer-lifts-sales-conversion-rate-by-22-with-conversion-rate-optimization/comment-page-1#comment-2595</link>
		<dc:creator>Just in time for Christmas: BabyAge.com Increases Ecommerce Sales Conversion by 22%</dc:creator>
		<pubDate>Thu, 24 Sep 2009 21:25:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.widerfunnel.com/?page_id=1334#comment-2595</guid>
		<description>[...] dreams do come true: by testing the product page template, this top Ecommerce retailer increased its sales conversion rate by 22% &#8211; an amazing improvement, just in time for Christmas [...]</description>
		<content:encoded><![CDATA[<p>[...] dreams do come true: by testing the product page template, this top Ecommerce retailer increased its sales conversion rate by 22% &#8211; an amazing improvement, just in time for Christmas [...]</p>
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