Conversion Rate Optimization and Landing Page Optimization Case Studies

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Our Clients Get Consistent Conversion Rate Increases

With clients across North America, Europe, Australia and Asia, WiderFunnel helps some of the world’s smartest B-to-B and Consumer-Marketing companies in dozens of industry verticals increase their conversion rates and revenue.

Here are 30+ Conversion Optimization case studies from clients able to share their improved conversion rates and business results with you:

NEW Case Studies

• Iron Mountain Profits from a Long-term
  Conversion Optimization Strategy
  For more than three years, WiderFunnel has been testing and optimizing the conversion rates for Iron Mountain’s most important marketing touch-points. The result has been massive lift in lead generation conversion rates across all of their web properties.
• 12.8% Lift from Re-Designed Sign-Up Flow for Online Game
  Re-designed sign-up flow allows EA SPORTS™ online game to reach player growth goal. Testing redesigned sign-up flows delivers more beta registrations and valuable insights into how gamers interact with online registration processes
• How Tourism British Columbia Increased Online Marketing Engagement by 44%
  Tourism BC maximized content marketing effectiveness with their most engaged potential travelers by using conversion optimization throughout their lead generation funnel.
• Conversion Optimization increases Lead Generation and Doubles Revenue per Visitor for Travel Site
  How TravelGuidesFree.com used conversion optimization testing to increase lead generation by 58% and double revenue per visitor.
• 18% Lift in E-commerce Conversion for Video Game Maker
  Discover how video game maker, N3V Games, increased the online sales conversion rate for their Trainz Railroad Simulator game by 18% with landing page optimization.
• Conversion Optimization Testing for PluralEyes Software Boosts Downloads by 17.4% (and Surprises the Experts)
  Singular Software leveraged Conversion Optimization testing to increase free trial downloads of their PluralEyes® audio and video synchronization software by 17.4%.
• AllPopArt Lifts Sales by 28% and Revenue per Visitor by 42% with Conversion Optimization Testing
  Discover how AllPopArt, a producer of handcrafted pop art portraits and photos on canvas, used Conversion Optimization testing on their product page template, and increased purchases by 28% and revenue per visitor by 42%.
• Conversion Optimization Testing Drives a 106% Increase in Bookings for RV Rental Company
  Discover how CanaDream RV Rentals & Sales, a recreational vehicle rental and sales company, realized a 106% increase in online and phone bookings by optimizing their site-wide, Persistent Call-to-Action.
• 10.9% Lift for Home Page Search Conversions for Vehicle Search Engine Website
  Discover how automobile Search Engine Lemonfree.com used conversion optimization testing to lift their Home Page search conversions by 10.9%!

Popular

• Pay-per-click Landing Page Optimization lifts Lead Generation Conversion Rate by 32.5%
  Learn how SAP Business Objects, a B-to-B software company with strict branding guidelines, handled internal restrictions and used Conversion Rate Optimization to redesign their key landing pages and generate a much improved lead generation conversion rate.
• Web 2.0 Site Increases Subscribers by 45% with Conversion Rate Optimization
  Learn how web 2.0 startup Rudder.com used Conversion Rate Optimization to lift new registration signup conversions from natural, referral and Pay-per-Click traffic by 45%.
• Sytropin, a Nutritional Supplement Sold Online,
  Realizes a 50% Uplift in Sales Conversions
  Learn how Sytropin.com, an Ecommerce website promoting a single nutritional supplement, used conversion rate optimization to lift purchase conversions by 50% and improve the ROI on its search campaigns.

B2B Conversion Optimization

• Maximizing Webinar Registration Conversion Rate with A/B Split Testing
  Pre-registration conversion rate on Environics Analytics‘ home page increased by 290%! (Note: That’s not a typo)
• Conversion Rate Optimization for B2B Lead Generation with multiple response channels
  Landing page Conversion Rate Optimization lifted Merchant Warehouse’s lead generation by 15%, including phone call and online form conversions.
• Online Business Supplies Retailer Uses Landing Page Optimization to Lift Order Form Entrances by 210%
  Learn how Overnightprints.com, one of the leading online printers of customized printed products in the United States and Europe, improved the conversion rate of its web traffic to one on its main landing pages for business card printing services through Landing Page Optimization.
• Reducing the Business Risks of a Website Redesign While Increasing Conversions by 170%
  Learn how Safe Software used a Conversion Optimization strategy to redesign their web site and ensured the new site would improve their lead generation conversion rate.
• Travel Agency Gets 48% More Phone Calls Each Day After Conversion Optimization A/B Testing
  Learn how Cook — An American Express Travel Representative used conversion optimization to succeed at lifting not only the rate of phone calls to its Agents but also the online Form-fills of its home page.
• Conversion Rate Optimization Lifts Lead Generation by 91.4% for Green Tech Company
  Find out how The Green Guide, a publication offering expert advice on Green Tech investments, generated 91.4% more leads as a result of testing copy approaches and form placement on its paid search landing page.

Consumer Conversion Optimization

• E-commerce Retailer Lifts Sales Conversion Rate by 22% with Conversion Rate Optimization
  Learn how leading online retailer BabyAge.com outsourced their website testing and increased their online sales by 22% with easy changes to their product page template.
• Optimizing the home page content and images for Maximum E-Commerce Sales with Multivariate Testing
  Our improved page increased CoastalContacts.com‘s e-commerce sales conversion rate from the home page by 29%!
• Video Success Story: 20% Ecommerce Conversion Rate Lift
  Learn how Colonial Candle, a 100 year old candle company, used Website Optimizer to boost their conversions by 20% and increase online sales.
• Video Success Story: Booking Conversion Rate Increased by 10%
  Extra Space Storage, a self storage company, optimized their website to increase reservations by nearly 10% using Website Optimizer.
• Craft Website Increases E-Mail Capture by 22.3% on Landing Page Form
  Learn how FaveCrafts, a free content website aimed at crafters, used A/B/n split testing to increase e-mail address capture on its landing page form by 22.3%!
• Conversion Rate Optimization of Homepage Increases Online Retailer Sales by 15%
  Discover how GPS Central, an online retailer of Global Positioning System (GPS) products, used conversion optimization testing to identify a winning homepage layout that increased sales conversions by 15%.
• Hair Club Goes Beyond ‘Best Practices’ — and Increases Conversions by 20%
  Find out how Hair Club, a leading hair restoration service company, increased retail lead generation conversions by 20% utilizing an A/B testing strategy that beat ‘best practices’ designs.
• 19% Jump in Affiliate and Advertising Revenue for Vehicle Search Engine Website
  Find out how Lemonfree.com, an automobile Search Engine, grew Affiliate and Advertising revenue per visit by a whopping 19% with a handful of tested changes to their listing page template.
• Maximizing Affiliate Marketer’s Revenues with Landing Page Experiments
  Our A/B Split and Multivariate Experiments have nearly doubled Optimum Interactive’s business.
• Video Success Story: Hospitality Company Increases Booking Reservations
  Learn how WiderFunnel got 48% more visitors to enter the online reservation booking process for Outrigger Hotels & Resorts using Google Website Optimizer.
• The Saint Jude Retreat House Boosts Telephone Call Conversions by 42%
  Discover how the Saint Jude Retreat House , an alternative to conventional alcohol and drug addiction recovery institutions, used conversion optimization to lift customer telephone inquiries by 42% as a result of improving the persuasiveness of its paid search landing page.
• The Sims 3 Doubles Game Registrations By Identifying The Most Compelling Offer
  Discover how EA’s The Sims™ 3, a life-simulation computer game, used conversion rate optimization testing to identify the most compelling Value Proposition – and boosted game registrations by 128%!
• Increasing Direct Response TV Media (DRTV) ROI with Landing Page Optimization
  Tourism BC‘s new landing page lead generation conversion rate increased to a 52% completion rate.
• Landing Page Optimization of Newsletter Permissions Improves Opt-in Rate by 12%
  Learn how a B-to-C lead generation campaign for Tourism BC increased the permission-to-contact opt-in conversion rate by 12% with a few small (but oh-so-crucial) changes.
• Multivariate Landing Page Optimization Increases Software Download Conversions by 162%
  Discover how W3i – an application network connecting publishers, advertisers, and users – used multivariate testing to achieve a conversion rate lift of 162% for its Profile Pimp for MySpace application.
• 41% Lift in Revenue per Visitor for Wine Retailer
  Find out how WineExpress.com, an online wine shop, achieved 41% more revenue per visitor as a result of conversion optimization testing.