WiderFunnel’s Kaizen Method™

How our Clients get large increases in close rates,
average order volume and revenue per visitor

Through our data-driven, champion/challenger approach, our clients have complete confidence that WiderFunnel will manage the process, protect their brand and deliver measurable business impact to their top line.

• The Kaizen Method Kickstart is where our conversion optimization Strategy & Plan is developed to ensure:
  • Clarity of all the client’s traffic-building strategies and tactics
  • Alignment of Direct Response offers and their relative weights in the media buy with best practices in conversion optimization
  • The requirements for testing and optimization web traffic volumes generated by each tactic are met
  • Key segments are addressed and meet required traffic volumes
  • Tracking mechanisms are in place to measure what needs to be measured when it needs to be measured
  • There is flexibility in the plan to make adjustments dynamically once test results start to come in
• Multiple Funnel Experiment™ (FunEx™) Maps are developed following the direction of the Kaizen Method Plan. WiderFunnel develops and then executes all aspects of the FunEx, including:
  • Design development: creation of wireframes, graphic design and all test assets, within graphic standards and for client approval
  • Technical implementation, loading of test assets, and QA
  • HTML build
  • Ongoing monitoring of FunEx results
  • Analysis of results and learnings, leading to next FunEx
  • Project Management and client updates
• What’s a FunEx?
  • A FunEx Map is a brief document outlining the experiment details, including objectives, hypotheses to be tested, wireframes and multivariate alternatives; submitted for client approval
  • As soon as a FunEx Round is completed, a new FunEx is proposed and deployed
  • Each experiment page (ie. Landing Page, Home Page, Thank You Page, etc.) generally will have its own prioritized list of FunEx Rounds defined by the Kaizen Method Plan

For more information on how WiderFunnel can help you increase your conversion rate, contact a Conversion Rate Expert now.

Or, get our free conversion rate resources here.