WiderFunnel’s Kaizen Method™
for Conversion Optimization
The Kaizen Method ensures that our Testing, Web Analytics and Website Design services work together to achieve your business objectives.
“Kaizen” means “continuous improvement” – and that’s what you get. As a starting point, we analyze your web analytics data, business goals, marketing research, competition, technical environment and demand-generation campaigns. The resulting Kaizen Plan identifies and prioritizes all conversion optimization experiment and web analytics opportunities to maximize your conversion rate improvement.
The Kaizen Plan ensures:
- Clarity of all your traffic-building strategies and tactics
- Alignment of advertised offers in with best practices in conversion optimization
- Traffic volumes are appropriate for recommended tactics
- Key segments are addressed and meet required traffic volumes
- Required measurement tools are in place
Funnel Experiments: WiderFunnel’s Conversion Optimization Tests
With the Kaizen Plan as the strategic guide, we can execute prioritized Funnel Experiments™ (FunEx™). Each FunEx includes:
- Hypothesis Creation (using the WiderFunnel LIFT Model™)
- Test Planning: the FunEx Map
- Graphic Design & Copy Development
- HTML/CSS Build
- Technical Installation instructions & QA
- Test Launch & daily results tracking
- Results Analysis & Recommendations
What’s a FunEx?
- A FunEx Map is a brief document outlining the experiment details, including objectives, hypotheses to be tested, wireframes and multivariate alternatives; submitted for client approval
- As soon as a FunEx Round is completed, a new FunEx is proposed and deployed
- Each experiment page (ie. Landing Page, Home Page, Thank You Page, etc.) generally will have its own prioritized list of FunEx Rounds defined by the Kaizen Method Plan
For more information on how WiderFunnel can help you increase your conversion rate, contact a Conversion Rate Expert now.
Or, get our free conversion rate resources here.
