Multivariate Testing

Fine tune your landing page and web site performance for maximum Actions

Multivariate testing tools, like Google Website Optimizer, allow the Conversion Optimizer to place variable Swapboxes™ on multiple areas of the page rather than simply testing one page against another, as in A/B Split Testing.

The advantage of multivarate testing is that the Conversion Optimizer may discover interactions between the variables that couldn’t be discovered with A/B Testing.

The classic Multivariate test design involves placing a Swapbox around three places on the page: the headline, product image and “Submit” button. In this type of experiment, we may see one headline variation perform poorly overall, but with one particular image and button combination, for example, it may outperform all other combinations!

Multivariate testing is usually used with later-stage experiment strategies once the optimal layout and design have been achieved using A/B Testing.

There are many pitfalls with multivariate testing that WiderFunnel’s professional Conversion Optimizers will avoid, such as:

• Testing secondary variables and wasting experiment time that could be used on the primary sensitivity areas
• Variable and/or variation proliferation that will cause the experiment to drag and increase the possibility of external influences
• Inconsequential variable matching, which minimizes the variable interactions
• And many more…

WiderFunnel’s professional Conversion Optimizers will help you develop a customized Kaizen Method Plan with the experiment strategy for your business situation. The Kaizen Method ensures that you use the correct testing tools each stage in your optimization cycle.

To find out how WiderFunnel can help you increase your conversion rate, contact a Conversion Rate Expert now.

Or, get our free conversion rate resources.