A Proven Process for Conversion Rate Optimization
The WiderFunnel Kaizen Method Delivers a Strategy for Continuous Improvement
WiderFunnel developed the Kaizen Method™, a proprietary continuous-improvement process to execute Conversion Rate Optimization as a strategy for our clients.
A Conversion Rate Optimization strategy depends on real-time online experimentation where conversion hypothesis are developed and tested in rapid succession with live web visitors (unaware they are viewing alternative variations of a web page). Once a web page experiment is completed, the next one is launched to generate continuous conversion rate lift.
Conversion Rate Optimization is not a one-time web design or redesign effort, and it is not carrying out a one-time experiment either. For you to consistently improve your website conversion rate requires a strategy: a coordinated effort to develop a culture of improvement within your company Conversion Rate Optimization is a strategy.
The Kaizen Method is WiderFunnel’s ‘Secret Sauce’ to Conversion Rate Lift
Through our proven Kaizen Method, WiderFunnel organizes and executes all client services, and you get complete confidence that WiderFunnel will manage the process, protect your brand and deliver measurable business impact to your top line.
