Its interesting piece of information and research, but I would like to know does this act of collecting data “Who’s or the particular gender- Is online” is being done face-to-face questioners or by online checks, if the information data is collected online, does this complies with Privacy Laws.

Secondly, What is the authentication of the data collected is correct? becouse if we keep check on people to know when he/she is online or what website he/she visiting, still data/status may not be correct. Take my example, I am heavy user of internet on daily basis but most of the time I am online, working and shopping but I keep my status “offline” and there will be many millions of men like me as well. So how can you be sure that men like me can be tapped for conversion, we will remain as ghost users.

well i am interested to know more on the above topic.

Thanking You
Regards
Abhinav