More Surprising Data About Who Actually Is Online (Important to know if you market to Men)
It’s not race or ethnicity, it’s gender that makes all the difference.
This morning, eMarketer reports that US men are the minority online:
• Currently, 96 million males are Internet users, compared with 103 million females
• eMarketer estimates that the number of men online will reach 106 million in 2013—but remain the minority.
And how do Men differ from Women (on the Internet, anyway)?
• Online, men visit more sites and stay longer than females.
• They are search engine users and participate in all forms of social media, particularly videos.
• In addition, they are more mobile—avid users of laptops, wireless broadband connections and mobile phones.
• For men, online shopping behavior is more goal-oriented, much like offline trips to a store.
• Men are not as bothered by sites cluttered with ads and do not abandon them as quickly as women do.
This is crucial information, especially for Conversion Optimization.
The learning here is that when creating Test hypothesis to optimize landing pages for conversion, you must remember that “Men and Women aren’t created equal”.
April 17th, 2009 at 7:07 am
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April 17th, 2009 at 12:12 pm
[...] To read up on who is on Facebook, go here; to learn about Twitter user profiles go here; and to learn how Men differ from Women (online, anyway) go here. [...]
April 28th, 2009 at 7:46 pm
Hi there,
Its interesting piece of information and research, but I would like to know does this act of collecting data “Who’s or the particular gender- Is online” is being done face-to-face questioners or by online checks, if the information data is collected online, does this complies with Privacy Laws.
Secondly, What is the authentication of the data collected is correct? becouse if we keep check on people to know when he/she is online or what website he/she visiting, still data/status may not be correct. Take my example, I am heavy user of internet on daily basis but most of the time I am online, working and shopping but I keep my status “offline” and there will be many millions of men like me as well. So how can you be sure that men like me can be tapped for conversion, we will remain as ghost users.
well i am interested to know more on the above topic.
Thanking You
Regards
Abhinav