Comments on: How to Avoid Microsoft’s Landing Page Mistakes http://www.widerfunnel.com/landing-page-optimization/how-to-avoid-microsofts-landing-page-mistakes Turning More Visitors Into Customers Wed, 10 Mar 2010 22:39:06 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Chris Goward http://www.widerfunnel.com/landing-page-optimization/how-to-avoid-microsofts-landing-page-mistakes/comment-page-1#comment-893 Chris Goward Fri, 19 Sep 2008 15:52:20 +0000 http://www.widerfunnel.com/microsoft/how-to-avoid-microsofts-landing-page-mistakes#comment-893 I wouldn't assume the problem is taking the visitors for granted, Arun. In my experience it's inertia. One part of the problem is that Blue Chip / Fortune 500 companies rely on full service ad agencies to design their websites. Ad agencies don't have an incentive to improve conversion rates, though, and are often only motivated to win design awards. So, perhaps an underlying problem is that the major design award shows do not recognize measurable results as a criteria for winning. Chris I wouldn’t assume the problem is taking the visitors for granted, Arun. In my experience it’s inertia.

One part of the problem is that Blue Chip / Fortune 500 companies rely on full service ad agencies to design their websites. Ad agencies don’t have an incentive to improve conversion rates, though, and are often only motivated to win design awards.

So, perhaps an underlying problem is that the major design award shows do not recognize measurable results as a criteria for winning.

Chris

]]> By: Arun Agrawal - Ebizindia http://www.widerfunnel.com/landing-page-optimization/how-to-avoid-microsofts-landing-page-mistakes/comment-page-1#comment-892 Arun Agrawal - Ebizindia Fri, 19 Sep 2008 10:02:29 +0000 http://www.widerfunnel.com/microsoft/how-to-avoid-microsofts-landing-page-mistakes#comment-892 Not only Microsoft, several large companies make such mistakes. I presume they take the visitor for granted, hoping that their goodwill or brand popularity will make the visitor do whatever these designers want them to. Sad! Not only Microsoft, several large companies make such mistakes. I presume they take the visitor for granted, hoping that their goodwill or brand popularity will make the visitor do whatever these designers want them to.

Sad!

]]> By: Chris Goward http://www.widerfunnel.com/landing-page-optimization/how-to-avoid-microsofts-landing-page-mistakes/comment-page-1#comment-891 Chris Goward Fri, 10 Aug 2007 14:58:57 +0000 http://www.widerfunnel.com/microsoft/how-to-avoid-microsofts-landing-page-mistakes#comment-891 <strong>New Conversion Optimization Merger...</strong> The first and only known Canadian company focusing exclusively on website conversion optimization launched recently. Founded by myself and Raquel Hirsch, WiderFunnel delivers Conversion Optimization strategy and professional services to Sales, Marketin... New Conversion Optimization Merger…

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