Comments on: How to Hire a Conversion Optimization Services Provider… Part 2 http://www.widerfunnel.com/how-to/how-to-hire-a-conversion-optimization-services-provider-%e2%80%93-part-2 You don't need more traffic. You need more Actions! Thu, 20 Nov 2008 17:34:51 +0000 http://wordpress.org/?v=2.5.1 By: Dave http://www.widerfunnel.com/how-to/how-to-hire-a-conversion-optimization-services-provider-%e2%80%93-part-2#comment-1530 Dave Fri, 22 Aug 2008 22:01:37 +0000 http://www.widerfunnel.com/?p=226#comment-1530 Ultimately, the only way to measure it and see actual results is chekking your bankaccount :o Dave Ultimately, the only way to measure it and see actual results is chekking your bankaccount :o

Dave

]]> By: Chris Goward http://www.widerfunnel.com/how-to/how-to-hire-a-conversion-optimization-services-provider-%e2%80%93-part-2#comment-1435 Chris Goward Mon, 18 Aug 2008 17:58:52 +0000 http://www.widerfunnel.com/?p=226#comment-1435 That's true, Dave. Eliminating bad traffic sources can definitely improve your conversion rate, but that would be a smoke-and-mirrors way of providing a lift, and that's *not* what Conversion Optimization does. That's why you should make sure your Conversion Optimization services provider uses: 1. A sound methodology so you know what their numbers are showing. (see http://www.widerfunnel.com/uncategorized/how-to-hire-a-conversion-optimization-services-provider%E2%80%A6-part-4) 2. A third party tool to validate the conversion optimization improvement with the *same* traffic mix. (see http://www.widerfunnel.com/uncategorized/how-to-hire-a-conversion-optimization-services-provider%E2%80%A6-part-3) Does that answer your question? The conversion rate can be a dangerous metric if it's not used properly. I have a blog posting about this in development and hope to expand on your question soon. Chris That’s true, Dave. Eliminating bad traffic sources can definitely improve your conversion rate, but that would be a smoke-and-mirrors way of providing a lift, and that’s *not* what Conversion Optimization does.

That’s why you should make sure your Conversion Optimization services provider uses:

1. A sound methodology so you know what their numbers are showing.
(see http://www.widerfunnel.com/uncategorized/how-to-hire-a-conversion-optimization-services-provider%E2%80%A6-part-4)

2. A third party tool to validate the conversion optimization improvement with the *same* traffic mix.
(see http://www.widerfunnel.com/uncategorized/how-to-hire-a-conversion-optimization-services-provider%E2%80%A6-part-3)

Does that answer your question?

The conversion rate can be a dangerous metric if it’s not used properly. I have a blog posting about this in development and hope to expand on your question soon.

Chris

]]> By: Dave http://www.widerfunnel.com/how-to/how-to-hire-a-conversion-optimization-services-provider-%e2%80%93-part-2#comment-1427 Dave Mon, 18 Aug 2008 08:03:17 +0000 http://www.widerfunnel.com/?p=226#comment-1427 The thing is that in some cases, the conversion ratio doesn't mean too much. Let's say you have 5 campaigns running for example and 1 of them is doing very bad and is taking the conversion ratio of all 5 campaigns down. By deleting that bad campaign your conversion ratio will go up but it will not bring you any more $$ in your pocket. So be carefull when companies promis you a higher CR. Dave The thing is that in some cases, the conversion ratio doesn’t mean too much. Let’s say you have 5 campaigns running for example and 1 of them is doing very bad and is taking the conversion ratio of all 5 campaigns down. By deleting that bad campaign your conversion ratio will go up but it will not bring you any more $$ in your pocket.

So be carefull when companies promis you a higher CR.

Dave

]]> By: How to Hire a Conversion Optimization Services Provider… Part 6 http://www.widerfunnel.com/how-to/how-to-hire-a-conversion-optimization-services-provider-%e2%80%93-part-2#comment-1293 How to Hire a Conversion Optimization Services Provider… Part 6 Wed, 06 Aug 2008 04:11:03 +0000 http://www.widerfunnel.com/?p=226#comment-1293 [...] providers so you make the best possible decision of who to hire. You can read Part 1 here, Part 2 here, Part 3 here, Part 4 here and Part 5 [...] [...] providers so you make the best possible decision of who to hire. You can read Part 1 here, Part 2 here, Part 3 here, Part 4 here and Part 5 [...]

]]> By: How to Hire a Conversion Optimization Services Provider… Part 5 http://www.widerfunnel.com/how-to/how-to-hire-a-conversion-optimization-services-provider-%e2%80%93-part-2#comment-1213 How to Hire a Conversion Optimization Services Provider… Part 5 Tue, 29 Jul 2008 00:17:10 +0000 http://www.widerfunnel.com/?p=226#comment-1213 [...] providers so you make the best possible decision of who to hire. You can read Part 1 here, Part 2 here, Part 3 here and Part 4 here. Q5: “Do you work with any of my marketing services [...] [...] providers so you make the best possible decision of who to hire. You can read Part 1 here, Part 2 here, Part 3 here and Part 4 here. Q5: “Do you work with any of my marketing services [...]

]]> By: How to Hire a Conversion Optimization Services Provider… Part 4 http://www.widerfunnel.com/how-to/how-to-hire-a-conversion-optimization-services-provider-%e2%80%93-part-2#comment-1137 How to Hire a Conversion Optimization Services Provider… Part 4 Tue, 22 Jul 2008 14:39:31 +0000 http://www.widerfunnel.com/?p=226#comment-1137 [...] providers so you make the best possible decision of who to hire. You can read Part 1 here, Part 2 here and Part 3 here. Q4: “Do you follow a specific methodology to [...] [...] providers so you make the best possible decision of who to hire. You can read Part 1 here, Part 2 here and Part 3 here. Q4: “Do you follow a specific methodology to [...]

]]> By: How to Hire a Conversion Optimization Services Provider… Part 3 http://www.widerfunnel.com/how-to/how-to-hire-a-conversion-optimization-services-provider-%e2%80%93-part-2#comment-1102 How to Hire a Conversion Optimization Services Provider… Part 3 Fri, 18 Jul 2008 16:03:04 +0000 http://www.widerfunnel.com/?p=226#comment-1102 [...] providers so you make the best possible decision of who to hire. You can read Part 1 here and Part 2 here. Q3: “What testing software does the services provider [...] [...] providers so you make the best possible decision of who to hire. You can read Part 1 here and Part 2 here. Q3: “What testing software does the services provider [...]

]]>