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Google TV Ad-buying Now Live!

By: Chris Goward
Date: April 14th, 2008

Google TV Ads
This morning, Google launched TV Ads, the latest in their expansion into offline media.

More than ever, it is important for marketers to integrate analytics and conversion optimization reporting from multiple channels. This is just another reason why I’m so excited about the new phone call tracking service, TrackYourCalls, that is about to open for private beta.

Track your calls in Analytics and Google Website Optimizer

This service gives you the ability to track phone call responses across all your ads and conversion optimization web page variations. That’s nothing new, but what it will do that no other service has before is bring rich inbound phone call data directly into your Google Analytics and/or Google Website Optimizer account.

Optimize your pages for online and offline responses

So, your analytics and conversion optimization reports will now show you when your prospects called, from which ads or page variations, and for how long. Those calls can be sliced and diced with all your other website stats in Analytics and, in Google Website Optimizer, you can count online AND offline responses for each of your page variations (using A/B or Multivariate testing).

If you rely on online and offline response channels, now you can be confident that your winning page designs won’t be cannibalizing phone call responses in favour of online responses.

You can sign up at TrackYourCalls.com to be notified when the private beta is released.

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Posted in: TV optimization | conversion rate optimization

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