The Google Website Optimizer official blog launched recently and the Google team kicked things off by featuring some of the work we did with Safe Software. It’s an interesting result that’s worth reading.
You can read their post here that includes screenshots or read the full case study showing 270% conversion rate improvement here.
Raquel Hirsch has over twenty years of senior marketing experience in diverse industries with expertise in CRM, database marketing, e-commerce, web analytics, and direct mail. Full profile.
Chris Goward brings a unique perspective from his 10+ years leading integrated ad campaigns for big agencies, interactive web development, analytical chemistry and launching several companies. Full profile.
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