Here is how to build the Business Case for Conversion Optimization! Select the free resources you want to access,
then simply fill in the form to your right.
White Paper: Five Steps to Developing a Successful and Scalable Conversion Optimization Strategy. Implementing a Conversion Optimization approach to a lead-generation or ecommerce website can improve the business value of the website. This White Paper provides the framework for developing the business case as well as an approach to optimizing the conversion rate on websites.
Conversion Optimization Agency Checklist. Unsure of how to evaluate different Conversion Optimization Agencies? – Here is a super handy 10-Point Checklist to use when comparing different Agencies (including web designers!) to make sure you get the best fit – the highest conversion rate lift!
Worksheet: Conversion Optimization Impact Calculator for Lead Generation. Tasked with generating Leads for Sales to follow up and close? This handy Lead-Gen ROI Calculator will show you the upside of increasing your lead generation conversion rate on your site. (It includes a Calculator for follow-up offline sales conversion)
Worksheet: Conversion Optimization Impact Calculator for eCommerce. Responsible for eCommerce Revenues? This ROI Calculator will help you determine the impact on revenues from conversion optimization lift.
Worksheet: Conversion Optimization Impact Calculator for eCommerce and Margin. Need to show your CFO the impact of conversion optimization on eCommerce margins? This ROI Calculator will show the scenarios possible through conversion optimization lift.
Worksheet: Conversion Optimization Impact Calculator for FREEMIUM. Does your business model call for “FREE” sales as a first step? This ROI Calculator will show you impact that conversion optimization will have both on your FREE customer base as well as a Calculator for follow-up online sales conversions.
Worksheet: Conversion Optimization Impact Calculator for Subscriptions. Need to grow your Subscriber database? This ROI Calculator will show you impact that conversion optimization will have on your Subscriber base.
Poster: WiderFunnel L.I.F.T. Model. Here is the poster of “that airplane diagram” – tremendously useful when evaluating your own web pages to create hypotheses that will give you breakthrough conversion rate results!
WiderFunnel Marketing Inc. is a full-service marketing company and the developer of the industry-first Kaizen Method™ for continuously improving your online conversion rates on landing pages, microsites and web sites.
We plan, design, and deliver website Action Pages™ that are statistically proven through A/B split testing and Multivariate testing to persuade more prospects to become leads and customers. The result is that our clients enjoy improved Conversion Rates with No Extra Work for their marketing and web teams!
As a Google Website Optimizer Approved Consultant company, WiderFunnel Marketing is on the leading edge of developing the planning, processes and technical advancements in
this new area of expertise called Conversion Rate Optimization. Our Kaizen Method takes a holistic view of our clients' business so the results of our experiments benefit the whole business - not just Landing Pages.
Conversion Rate Optimization is all we do. As a result, our expertise delivers better results to our clients, faster. WiderFunnel Marketing is a niche service provider and does not
compete with other marketing services providers, such as ad agencies, direct marketing agencies or search engine marketing agencies. Rather, we complement their demand-creation activities by improving website conversion rates from the traffic that's generated to clients' websites.
Based in Vancouver, BC, WiderFunnel provides services to clients throughout North America, Asia and Europe.
WiderFunnel Marketing is a Google Analytics Authorized Consultant
WiderFunnel Marketing is a Google Website Optimizer Authorized Consultant