Free Conversion Optimization Resources

Simply fill in the form and click "Get Free Resources".

Worksheet: Landing Page Audit

Use this worksheet to evaluate how well your landing pages follow best practice guidelines. Not all the guidelines apply in every situation, but if you follow this worksheet, you'll have a better landing page than most.

Worksheet: Conversion Optimization Model for Lead Generation

This handy Lead Generation Calculator will show you the upside of increasing lead generation conversions on your site. (It includes a Calculator for follow-up offline sales conversion)

Worksheet: Conversion Optimization Model for eCommerce
Worksheet: Conversion Optimization Model for Subscriptions
White Paper: Squeeze More Conversions

The WiderFunnel Conversion Optimization primer. This white paper gives a top-level view of the challenges marketers are facing online, how to increase conversion rates, and requirements for success.

Download Free Resources

WiderFunnel Marketing Inc. is a full-service marketing company and the developer of the industry-first Kaizen Method™ for continuously improving your online conversion rates on landing pages, microsites and web sites.

We plan, design, and deliver website Action Pages™ that are statistically proven through A/B split testing and Multivariate testing to persuade more prospects to become leads and customers. The result is that our clients enjoy improved Conversion Rates with No Extra Work for their marketing and web teams!

As a Google Website Optimizer Approved Consultant company, WiderFunnel Marketing is on the leading edge of developing the planning, processes and technical advancements in this new area of expertise called Conversion Rate Optimization. Our Kaizen Method takes a holistic view of our clients' business so the results of our experiments benefit the whole business - not just Landing Pages.

Conversion Rate Optimization is all we do. As a result, our expertise delivers better results to our clients, faster. WiderFunnel Marketing is a niche service provider and does not compete with other marketing services providers, such as ad agencies, direct marketing agencies or search engine marketing agencies. Rather, we complement their demand-creation activities by improving website conversion rates from the traffic that's generate to clients' websites.

Based in Vancouver, BC, WiderFunnel provides services to clients throughout North America, Asia and Europe.

WiderFunnel Marketing is a Google Analytics Authorized Consultant

WiderFunnel Marketing is a Google Website Optimizer Authorized Consultant