Case Studies

PPC Landing Page Optimization lifts Lead Generation Conversion Rate by 32.5% More

Web 2.0 Site Increases Subscribers by 45% with Conversion Rate Optimization More

What Our Clients Say

"WiderFunnel planned and designed innovate new conversion pages...that lifted the measured Home Page conversion rate by 9%." More

Scott Jensen
Interactive Marketing Manager
Extra Space Storage

More Testimonials

Conversion Optimization Tools We Like

When it comes to Testing and Analytics, WiderFunnel is a technology-agnostic agency. We often get asked which platforms we like using, so here’s a list of tools that we encourage you to try out:

	Google Website Optimizer Google’s free website testing and optimization tool which allows you to test and optimize the website’s conversion rate to increase Leads, Revenues and Marketing ROI.
	Adobe Test & Target (Formerly Omniture Test & Target) Design and execute tests, create audience segments and targeting content using an intuitive interface.
	Ion Interactive: LiveBall LiveBall is software that converts more web visits into business. It helps marketers produce, target, test and optimize their most compelling web content.
	Google Analytics Google Analytics is an easy-to-use free software service that gives you insights into your web traffic and marketing effectiveness.
	Unbounce Unbounce provides marketers doing banner ads, email, paid search or social media marketing, the easiest way to create, publish and test promotion-specific landing pages without the need for IT or developers.
	Visual Website Optimizer Visual Website Optimizer is an easy-to-use A/B testing tool, as well as a flexible multivariate testing software.
	Monetate Monetate offers a full range of marketing features, including A/B/n testing, dynamic graphic rendering and geo-targeting.
	Crazy Egg With 3 types of heatmaps, Crazy Egg provides visualization for every click that your visitors make.
	Clicktale ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as visual heatmaps and behavioral reports that complement traditional web analytics.
	Maxymiser Maxymiser is a Conversion Management platform enabling marketers to increase their website effectiveness by proactively managing conversion rates through multivariate testing and website personalization solutions.
	Bo.lt BO.LT is a Landing Page Network where you can copy content from your site and quickly make changes to create better, faster landing pages.
	IfByPhone Ifbyphone manages, measures and automates voice communications, providing services for call tracking, dynamic inbound call routing, outbound call automation, virtual call center applications, and API based integration tools.
	Mongoose Metrics Mongoose Metrics helps your conversions by providing phone call tracking for online and offline marketing.

WiderFunnel Marketing Inc. is a full-service marketing company and the developer of the industry-first Kaizen Method™ for continuously improving your online conversion rates on landing pages, microsites and web sites.

We plan, design, and deliver website Action Pages™ that are statistically proven through A/B split testing and Multivariate testing to persuade more prospects to become leads and customers. The result is that our clients enjoy improved Conversion Rates with No Extra Work for their marketing and web teams!

As a Google Website Optimizer Approved Consultant company, WiderFunnel Marketing is on the leading edge of developing the planning, processes and technical advancements in this new area of expertise called Conversion Rate Optimization. Our Kaizen Method takes a holistic view of our clients' business so the results of our experiments benefit the whole business - not just Landing Pages.

Conversion Rate Optimization is all we do. As a result, our expertise delivers better results to our clients, faster. WiderFunnel Marketing is a niche service provider and does not compete with other marketing services providers, such as ad agencies, direct marketing agencies or search engine marketing agencies. Rather, we complement their demand-creation activities by improving website conversion rates from the traffic that's generated to clients' websites.

Based in Vancouver, BC, WiderFunnel provides services to clients throughout North America, Asia and Europe.

WiderFunnel Marketing is a Google Analytics Authorized Consultant

WiderFunnel Marketing is a Google Website Optimizer Authorized Consultant